In April 2012, Delaney launched Brisketlab, a barbecue recipe development series in New York City. Using email marketing and social media, Delaney was able to pre-sell 3,200 lbs of brisket in 48 hours at $25 per lb via online sales.[12] The pre-ordered meat became redeemable at his Brisketlab series which launched in May 2012, and took place in locations like rooftops and cemeteries.[13][14]
Following much interest from Brisketlab, Delaney announced that he would transition the concept to a restaurant called BrisketTown.[12] The restaurant opened on November 15, 2012 in Williamsburg, Brooklyn, and has received much acclaim, including Best Breakfast in NYC from New York magazine[15] and a Time Out New York Food & Drink Award.[16]
On April 19, 2012, Delaney opened SmokeLine, his second location, in The High Line park in Chelsea.[17][18][19]
On June 18, 2013, Zagat announced that Delaney would join their 2013 30 under 30 list.[20]
^Stasukevich, Ian (November 3, 2010). "VendrTV: Eating On the Run". Digital Video Magazine. Archived from the original on November 22, 2010. Retrieved February 14, 2011.
