Dangerous (Big Data song)

"Dangerous"
Single by Big Data featuring Joywave
from the album 1.0 and 2.0
B-side	"Oliver Remix"
Released	October 1, 2013 (2013-10-01)
Recorded	2013
Genre	Indie rock alternative rock
Length	4:40
Label	Wilcassettes Crush Music Warner Bros.
Songwriter(s)	Daniel Armbruster Alan Wilkis
Producer(s)	Alan Wilkis
Big Data singles chronology
"Dangerous" (2013) "The Business of Emotion" (2014)
Joywave singles chronology
"Traveling at the Speed of Light" (2011) "Dangerous" (2013) "Tongues" (2014)
Alternate cover
Record Store Day 2015 7" cover

"Dangerous" is the debut single by American electronic music project Big Data, from their debut EP 1.0 (2013) and their debut studio album 2.0 (2015). It features American indie rock band Joywave, with vocals by the band's lead singer Daniel Armbruster.

Release

"Dangerous" was first released as a digital single by Big Data member Alan Wilkis' label Wilcassettes LLC on October 1, 2013.[1] An EP entitled 1.5, consisting of eight remixes of "Dangerous", was released on December 3, 2013.[2] The single was subsequently re-released on June 3, 2014.[3] In April 2016, the Austrian rapper Left Boy used a sample of the song in his song of the same title; "Dangerous".[4] It was featured in the film Earth to Echo.

Music video

The music video for "Dangerous" was released on February 19, 2014 and directed by Brandon LaGanke and John Carlucci of GHOST+COW, based on a concept developed with Alan Wilkis.[5] It revolves around two shoe designers who develop an athletic shoe that encourages the wearer to commit acts of violence. The two designers first observe a group of shackled inmates wearing the shoes and walking in circles until one wearer bumps into another, resulting in one inmate violently headbutting another, to the point that blood splatters onto the testers. Satisfied with the results, a marketing meeting is held to develop advertising for the shoe.

The rest of the video alternates between the pitching of advertising ideas and the concepts being shown in real time. The advertisement within the video opens with a woman (Lauren Francesca) in a two-piece running outfit jogging down a street, who is later joined by a second woman (Nicola Fiore) also jogging and similarly dressed. The camera frequently pans from the shoes to their breasts and faces, and closed captioning reading "sexual breathing". Seeing the chief marketing director's bored reaction, the designers begin to incorporate more graphic ideas into the advertisement, including the joggers headbutting various bystanders to death and engaging in a lesbian kiss, to the approval of the director and his executives, who toast champagne to celebrate their success.

Big Kitty version

On December 31, 2014 private messaging app Wickr sponsored a version of the music video, titled "Big Kitty", promoting its recent Facebook photo development to keep pictures private by using pictures of cats instead.[6]

Charts

Weekly charts Chart (2014) Peak position Canada (Canadian Hot 100)[7] 75 Canada Rock (Billboard)[8] 4 US Bubbling Under Hot 100 Singles (Billboard)[9] 6 US Adult Pop Airplay (Billboard)[10] 22 US Hot Rock & Alternative Songs (Billboard)[11] 8 US Rock Airplay (Billboard)[12] 2

Year-end charts Chart (2014) Position US Hot Rock Songs (Billboard)[13] 26 US Rock Airplay (Billboard)[14] 10 Chart (2015) Position US Rock Airplay (Billboard)[15] 22

Certifications

Region	Certification	Certified units/sales
Canada (Music Canada)[16]	Gold	40,000^*
United States (RIAA)[17]	Platinum	1,000,000^‡
^* Sales figures based on certification alone. ^‡ Sales+streaming figures based on certification alone.

Release history

Country	Date	Format	Label
United States[1][3][18]	October 1, 2013	Digital download	Wilcassettes
	June 3, 2014	Digital download (re-release)
	September 16, 2014	Contemporary hit radio	Wilcassettes, Crush Music, Warner Bros.
	April 18, 2015	Record Store Day 7"

References

1. "Dangerous (feat. Joywave) (2013)". United States: 7digital. October 2013. Archived from the original on August 9, 2014. Retrieved June 27, 2014.
2. "1.5 by Big Data". iTunes Store. United States: Apple. Archived from the original on May 11, 2014. Retrieved December 25, 2013.
3. "Dangerous (feat. Joywave) – Single by Big Data". iTunes Store. United States: Apple. Archived from the original on August 16, 2014. Retrieved June 27, 2014.
4. Left Boy (April 7, 2016). "LEFT BOY - DANGEROUS". YouTube. Retrieved June 6, 2016.
5. Big Data (February 19, 2014). "Big Data – 'Dangerous (feat. Joywave)' [Official Music Video]". YouTube. Retrieved July 27, 2014.
6. Ingrid, Lunde (January 27, 2015). "Encrypted Messaging App Wickr Hides Behind Cats To Post Facebook Pics Privately". Tech Crunch.
7. "Big Data Chart History (Canadian Hot 100)". Billboard. Retrieved September 29, 2014.
8. "Big Data Chart History (Canada Rock)". Billboard. Retrieved January 30, 2015.
9. "Big Data Chart History (Bubbling Under Hot 100)". Billboard. Retrieved December 26, 2014.
10. "Big Data Chart History (Adult Pop Songs)". Billboard. Retrieved February 19, 2015.
11. "Big Data Chart History (Hot Rock & Alternative Songs)". Billboard. Retrieved December 26, 2014.
12. "Big Data Chart History (Rock Airplay)". Billboard. Retrieved February 19, 2015.
13. "Hot Rock Songs: Year End 2014". Billboard. Retrieved December 21, 2014.
14. "Rock Airplay Songs: Year End 2014". Billboard. Retrieved December 21, 2014.
15. "Rock Airplay Songs – Year-End 2015". Billboard. Retrieved January 25, 2022.
16. "Canadian single certifications – Big Data – Dangerous". Music Canada. Retrieved August 11, 2015.
17. "American single certifications – Big Data – Dangerous". Recording Industry Association of America. Retrieved June 30, 2021.
18. "Top 40/M Future Releases". All Access Music Group. Archived from the original on August 19, 2014. Retrieved September 9, 2014.