Archer (typeface)

Archer
CategorySerif
ClassificationHumanist slab serif
Designer(s)Tobias Frere-Jones
Jonathan Hoefler
FoundryHoefler & Co.

Archer is a slab serif typeface designed in 2001 by Tobias Frere-Jones and Jonathan Hoefler for use in Martha Stewart Living magazine.[1] It was later released by Hoefler & Frere-Jones for commercial licensing.

Structure

The typeface is a geometric slab serif, which takes inspiration from mid-twentieth century designs such as Courier and Landi.[2] Ball terminals were added to the upper terminals on letters such as C and G to increase its charm.[3][2] Italics are true italic designs, with flourishes influenced by calligraphy, an unusual feature for geometric slab serif designs.[2][4]

Uses

The typeface has been used for, among other things, branding for Wells Fargo and is a main font for the San Francisco Chronicle and Wes Anderson's film The Grand Budapest Hotel.[5]

References

  1. ^ de Wilde, Barbara. "Martha Stewart Living". Barbara de Wilde. Retrieved 4 July 2023.
  2. ^ a b c Wilson, Doug. "Designing Archer". Frere-Jones Type. Retrieved 4 July 2023.
  3. ^ Devroye, Luc. "Jonathan Hoefler". McGill University. Retrieved 29 September 2014.
  4. ^ Earls, David John. "Archer". Typographica. Retrieved 11 July 2015.
  5. ^ Adams, Lauren. "Is Archer's Use on Target?". AIGA. Archived from the original on 26 October 2019.


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