Amser Te

Amser Te
Amser Te logo
Starring	Myfanwy Howell
Original language	Welsh
Production
Producer	TWW
Running time	30? minutes
Original release
Network	TWW Wales
Release	1958 (1958) – 1968 (1968)

Amser Te is a Welsh language regional TV magazine programme produced by TWW for ten years, from 1958–1968. Amser Te means 'Tea Time' in English.[1]

Content

The format was a general interest magazine programme, which featured a regular cookery item as a tail-end, hosted by Myfanwy Howell. The first show aired in January 1958.[2] Directed to female viewers, the show turned into "an instant hit" in Wales, according to the scholar Jamie Medhurst.[3]

Reception

Gwilym Roberts of Liverpool Daily Post praised Howell for "keeping all fidgets and fussiness from the viewer". Roberts continued, "She is outwardly calmness personified; she chats away in such a homely fashion that she could well be on an informal picnic but not before the all-seeing eyes of the cameras, and this reassuring style must be of the great possible help to her 'items,' the large majority of them without any previous television experience."[2] The scholar Jamie Medhurst said, "The programme was a mix of studio-based and filmed items, and Howell's homely style of presenting endeared the audience to her."[3] Many surviving recordings of the show are today kept in the archives of the National Library of Wales.

References

1. Crozier, Mary (12 October 1960). "Servants of Two Tongues". The Guardian. p. 7. Retrieved 22 June 2021.
2. Roberts, Gwilym (13 January 1962). "Welsh Radio Review: An honour that is well deserved". Liverpool Daily Post. Archived from the original on 20 August 2023. Retrieved 20 August 2023 – via Newspapers.com.
3. Medhurst, Jamie (2010). A History of Independent Television in Wales. Cardiff: University of Wales Press. ISBN 978-0-7083-2213-0. Retrieved 20 August 2023 – via Google Books.