Alyssa LaRoche

Alyssa LaRoche
Born	(1979-12-05) December 5, 1979 (age 45) Manchester, New Hampshire
Occupation(s)	Entrepreneur, Machinimaker, Fashion designer, Journalist, Scenographer, Author
Website	Aimee Weber Studio Inc.

Alyssa LaRoche (born December 5, 1979, in Manchester, New Hampshire) is the owner of Aimee Weber Studio Inc., and the person in control of the Second Life Resident Aimee Weber, for which her company is named.

Activities as Aimee Weber

Aimee Weber, LaRoche's Second Life avatar, taken at an event held by IBM to celebrate the completion of their Second Life regions

LaRoche joined Second Life on January 30, 2004.[1] Under the name Aimee Weber, LaRoche has guest-hosted, and been interviewed on the Second Life-centric podcast SecondCast.[2] She produced what has been referred to as the first use of machinima for educational use when she produced a virtual tour of the solar system.[3] She was the lead author on Creating Your World: The Official Guide to Advanced Content Creation for Second Life.[4] In November 2007, LaRoche was granted a trademark to "Aimee Weber".[5][6]

Aimee Weber Studio Inc. has provided services for several real-world business, including the National Oceanic and Atmospheric Administration,[7] United Nations,[7] American Cancer Society,[7] American Apparel,[7] Warner Bros.,[7] NBC[8] and Save the Children.[9]

*PREEN*

Prior to forming her company, LaRoche created the in-world fashion brand *PREEN*,[10] described as a "punk ballerina" style. *PREEN* consists of 5 virtual locations with no physical stores currently.

See also

• Resident (Second Life)
• Businesses and organizations in Second Life
• Anshe Chung

References

1. "Aimee Weber". Linden Lab. Archived from the original on December 15, 2009. Retrieved 2008-01-13.
2. "SecondCast- Archive for 'Aimee Weber' Category". SecondCast. October 8, 2006. Archived from the original on October 20, 2006. Retrieved 2007-01-07.
3. Au, Wagner James (March 10, 2006). "Her Worlds, Her Imagination". New World Notes. Archived from the original on 30 November 2006. Retrieved 2007-01-07.
4. Aimee Weber; Kimberly Rufer-Bach; Richard Platel (22 October 2007). Creating Your World: The Official Guide to Advanced Content Creation for Second Life. Sybex. ISBN 978-0-470-17114-1.
5. "Latest Status Info". United States Patent and Trademark Office. Archived from the original on 2 February 2008. Retrieved 2008-01-13.
6. "USA: Trademark Protection in Second Life: USPTO Grants Protection to an Avatar". Archived from the original on 2009-03-29.
7. "Aimee Weber Studio Inc. - Portfolio". Aimee Weber Studio Inc. Archived from the original on 5 January 2007. Retrieved 2007-01-07.
8. King, Rita J. (November 29, 2006). "Breaking News: NBC to Make Virtual Debut in Second Life Tonight!". The Huffington Post. Retrieved 2007-01-07.
9. Bridger, Steve (December 5, 2006). "Save the Children offers yak a Second Life". Not-for-profit 2.0. Archived from the original on 2007-05-16. Retrieved 2007-01-07.
10. Au, Wagner James (October 2004). "THE SASSILY STREET SMART FASHIONS OF AIMEE WEBER". New World Notes. Retrieved 2009-04-07.