All Sport

All Sport

Type	Nutrient Enhanced Sports Drink Beverage
Manufacturer	All Sport, Inc. (distributed by Jel Sert)
Country of origin	United States
Introduced	1993
Website	drinkallsport.com

All Sport is a brand of sports drink. Although comparatively lacking popularity and brand recognition, its competitors include Gatorade and Powerade.

History

All Sport was launched by PepsiCo in 1994 as a competitor to The Coca-Cola Company’s Powerade and Gatorade, which at the time was a separate entity owned by Quaker Oats. After PepsiCo's 2001 acquisition of Quaker, All Sport was sold to the Monarch Beverage Company before being acquired by Big Red in 2007.

In 2018, All Sport was acquired by Keurig Dr Pepper through an acquisition. Jel Sert became the primary manufacturer of the brand's powdered drink portfolio. This would later lead Jel Sert to make the decision to acquire the business in late 2019.[1]

Products

All Sport products deliver 100% daily value of vitamin C per serving. All Sport currently offers the following products:

All Sport Body Quenchers Powder

• Variety Pack
• Blue Raz Ice
• Lemon Lime
• Orange
• Fruit Punch
• Grape

All Sport Zero Powder Sticks

• Blue Raz Zero
• Fruit Punch Zero
• Lemon Lime Zero
• Orange Zero
• Grape Zero
• Variety Pack

All Sport Freezer Pops

• Variety Pack
• Blue Raz Ice
• Fruit Punch
• Lemon Lime
• Orange

All Sport Sugar Free Freezer Pops

• Variety Pack
• Blue Raz Ice
• Fruit Punch
• Lemon Lime
• Orange

Sponsorships

Jeremy Mayfield's 2009 Sprint Cup hauler, with All Sport decals.

All Sport has sponsored several athletes and teams.

• Tommy Kendall in the Trans-Am Series throughout the nineties
• Alexi Lalas, soccer
• John Daly, PGA Professional Golfer[2]
• Germain Racing with Mike Skinner, NASCAR
• Travis Kvapil, of Yates Racing Team
• Enrique Bernoldi, Indy 500 and Sonoma Raceway
• Erick Dampier, Dallas Basketball Center
• Jeremy Mayfield

References

1. "Jel Sert Acquired All Sport". Retrieved 20 April 2020.
2. "PGA Professional Golfer John Daly Partners with Sports Drink All Sport and Soft Drink Big Red". news.prnewswire.com. Archived from the original on 2009-06-16.

External links

• All Sport Official Website