Born in San Miguel de Tucumán in Argentina, he showed interest in music from an early age, later moving to Buenos Aires to study Graphic Design at the University of Buenos Aires during his early twenties. He was one of the students from the first promotion of his career.[1] During the nineties, Ros worked as an assistant at the studio of Sergio Perez Fernandez, Fito Páez's art director at the time. While working at the studio, he met Daniel Melero, producer for Soda Stéreo, who introduced him to various artists from the Argentine music scene for whom he would design album covers in later years.[1] In 1998, he founded the music collective Agencia de Viajes alongside Pablo Schanton, for DJs, musicians, and assistant directors.[2]
Some of his first prominent designs were his album covers for Soda Stéreo's last two studio albums: Dynamo (1992) and Sueño Stereo (1995).[3] His design for Gustavo Cerati's Bocanada (1999) earned him his first Gardel Award for Best Cover Design. Ros would receive the award multiple times over the years, becoming the most awarded and nominated designer in the category.[4] In 2002, he received the Konex Award for Graphic Design, for his work during the decade.[5]
In 2017, he presented the exhibition Ros sin Receta as a part of 220 Cultura Contemporánea at the cultural venue Plaza de la Música in Córdoba, Argentina. The exhibition included his body of work as well as videos showcasing his collaborative work with Juana Molina for her album Halo.[11] Also that year, he presented Perfumancia, an audio-olfactory installation that "privileges smell and hearing over sight, generating an experience that questions space and turns environmental participation into an introspective matter". The work was created by Ros and Pablo Schanton, and premiered at the Spanish art fair ARCOMadrid in Madrid.[12]
From 21 November 2023 to 20 January 2024, a retrospective exhibition titled ROS was launched at the Museo de la Ciudad Altillo Beni in Santa Cruz de la Sierra in Bolivia, presenting both his album covers and his work for magazines.[13]
Editorial work
From the early 90s until 2000, Ros designed covers for weekly supplements (Radar, Las/12, Soy and Página/30) for the Argentine newspaper Página 12.[1] He has worked for various other magazines such as Revista Ramona, Revista Tokonoma, and Revista Big.[2] Additionally, he designed the artwork for books by Nicola Costantino, Maitena, Cambre and Roberto Jacoby.[5]