Aadi ThallupadiAadi Thallupadi (transl. Aadi discount)[1] is a sale in Tamil Nadu that happens from mid-July to mid-August.[2][3][4][5][6] The sale causes high amount of crowds especially in clothing stores.[7][8][9] BackgroundTo sale was introduced to attract customers during the Tamil month of Aadi, which is known to be an inauspicious time.[10][11][12] The sale was inspired by the Ashadha sale that the store KalaNiketan introduced in Mumbai in 1965.[2] Aadi Thallupadi brings significant crowd to T. Nagar in Chennai, which is a hub for many stores.[2][13] The sale happens in several places in Tamil Nadu including Madurai,[14] Trichy, Coimbatore, etc.[2][15][16][17] The ads about the sales happen prior to the month of Aadi.[18] The sale and its heavy marketing campaign have been the subject of memes.[19] During the COVID-19 pandemic in 2020, video shopping was used to allow consumers to buy from their homes.[5] References
|
Portal di Ensiklopedia Dunia