Wacoal

Wacoal Holdings
Public
Kode emitenTYO: 3591
Didirikan1 November 1949; 74 tahun lalu (1949-11-01)
Kantor pusatKyoto, Jepang
MerekAmerka Serikat[1]
Situs webwww.wacoalholdings.jp/en/

Wacoal adalah produsen lingerie dan pakaian dalam wanita, didirikan pada tahun 1949 di Jepang oleh Koichi Tsukamoto.

Sejarah

Pada tahun 1964, Wacoal mendirikan Pusat Penelitian Ilmu Manusia untuk melakukan penelitian ilmiah tentang kecantikan, kesehatan, dan tubuh wanita untuk pengembangan produk.[2]

Pada tahun 1985, Wacoal diluncurkan di Amerika.[3] Wacoal dinobatkan sebagai bra terlaris di Amerika pada tahun 2005.[4] Pada tahun 2009, Wacoal meluncurkan b.tempt'd, merek pakaian yang ditujukan untuk konsumen yang lebih muda.[5]

Pada tahun 2012, Wacoal mengakuisisi Eveden Group, produsen pakaian dalam yang berbasis di Inggris yang didirikan pada tahun 1920, membawa merek Freya, Elomi, Fantasie, dan Goddess dibawah payung perusahaan ini.[6]

Filantropi

Wacoal [7]meluncurkan bra pada tahun 1999 yang dikenal sebagai Awareness Bra, yang menampilkan pita merah muda di setiap pita untuk mengingatkan wanita agar sadar akan kesehatan payudara mereka.[8] Pada tahun 2001, kampanye Fit for the Cure diluncurkan untuk mengumpulkan dana bagi penelitian dan kesadaran kanker payudara. Wacoal memberikan donasi kepada Susan G. Komen untuk setiap wanita yang berpartisipasi dalam fitting gratis selama Fit for the Cure.[9][10]

rujukan

  1. ^ "Trademark Status & Document Retrieval". tsdr.uspto.gov. Diakses tanggal 2 August 2016. 
  2. ^ "Human Science Research Center's Activities | WACOAL HOLDINGS CORP". Wacoal Holdings (dalam bahasa Jepang). Diakses tanggal 1 August 2016. 
  3. ^ "The vision of becoming a worldwide company | WACOAL HOLDINGS CORP". Wacoal Holdings (dalam bahasa Jepang). Diakses tanggal 1 August 2016. 
  4. ^ "b.tempt'd". btemptd. Diakses tanggal 1 August 2016. [pranala nonaktif permanen]
  5. ^ "About Us". btemptd.co.uk. Diarsipkan dari versi asli tanggal 2021-01-27. Diakses tanggal 1 August 2016. 
  6. ^ ""Our Story - Wacoal Eveden"". wacoal-europe.com. Diakses tanggal 17 August 2016. 
  7. ^ "Wacoal". www.wacoal.co.id. Diakses tanggal 2023-04-17. 
  8. ^ "Wacoal at HerRoom". HerRoom.com. Diakses tanggal 1 August 2016. 
  9. ^ "Wacoal - A Champion Partner for Susan G. Komen®". Komen.org. Diakses tanggal 1 August 2016. 
  10. ^ "HerRoom.com and Wacoal Show Support for Breast Cancer Awareness". Marketwired.com. Diakses tanggal 1 August 2016. 

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