Information technology has changed the existing transaction process from manual to digital-based. The presence of financial technology, especially digital money drives to the high competition. Companies apply various marketing strategies to win the market competition. The mechanism of cashback promotion is mostly provided by digital money companies as their marketing strategies to attract customers. Cashback promotion program triggers a change of customer behavior to use digital money due to cashback promotion. This study aims to examine the factors that influence the use of digital money application on adolescents by using hedonic and utilitarian motivation, behavior aspect, intention to use and usage behavior. This studies used path analysis by utilizing the SmartPLS program. This study involved 113 respondents who have digital money application on their smartphone. The result found that hedonic motivation, utilitarian motivation and behavior aspect have a positive effect on the intention of use. In addition, intention of use also has a positive influence on usage behavior.
| Published by | STIE AAS Surakarta |
| Journal Name | International Journal of Economics, Business and Accounting Research (IJEBAR) |
| Contact Phone | +6281230431443 |
| Contact Name | Dewi Muliasari |
| Contact Email | - |
| Location | Kota surakarta, Jawa tengah INDONESIA |
| Website | IJEBAR| https://jurnal.stie-aas.ac.id/index.php/IJEBAR| |
| ISSN | ISSN : 26224771, EISSN : 26141280, DOI : 10.29040/ijebar.v3i03, |
| Core Subject | Economy, |
| Meta Subject | Economics, Econometrics & Finance, |
| Meta Desc | International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting. |
| Penulis | Pratika, Yeyen |
| Publisher Article | LPPM STIE AAS Surakarta |
| Subtitle Article | International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 01 (2020): IJEBAR, VOL. 04 ISSUE 01, MARCH 2020 |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | https://jurnal.stie-aas.ac.id/… |
| DOI | https://doi.org/10.29040/ijebar.v4i… |
| DOI Number | DOI: 10.29040/ijebar.v4i01.780 |
| Download Article [1] | https://jurnal.stie-aas.ac.id/index.php/… |
| Download Article [2] |
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