Need for closure is a new construct in consumer behavior and marketing management research.This construct is considerably robust to measure consumer’s epistemic motivation.Epistemic motivation is a desire based action to obtain relevant knowledge to make judgmentor buying decision. Previous study measures need for closure construct with reflective measurementmodel specification. Conceptual analysis shows that need for closure construct isa formative model due to the equality of its dimensions. This study shows strong evidencethat formative measurement model specification is more robust than reflective model to testthe model of influence of need for closure of online consumer and flow level in the internetenvironmentKeywords : Need For Closure, Flow, Formative, Reflective, Online Consumer

Published by Universitas Islam Sultan Agung
Journal Name EkoBis ( Ekonomi & Bisnis )
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Location Kota semarang, Jawa tengah INDONESIA
Website ekobis| http://jurnal.unissula.ac.id/index.php/ekobis|
ISSN ISSN : 14112280, EISSN : 26854767, DOI : -,
Core Subject Economy,
Meta Subject Economics, Econometrics & Finance,
Meta DescJurnal Ekonomi dan Bisnis (EKOBIS) is published by the Department of Management, Faculty of Economics, Sultan Agung Islamic University (Unissula) on a regular basis (every six months). The purpose of this journal is to publish the results of research in the field of management which includes: - Human Resource Management - Financial Management - Marketing Management - Operational Management - Strategic Management
PenulisErimurti, Kuntari
Publisher ArticleDepartment of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang
Subtitle Article Jurnal Ekonomi dan Bisnis 2009: EKOBIS (Vol.10 No.1 2009)
Scholar Googlehttp://scholar.google.com/scholar?q=%2Bintitle%3A&…
View Articlehttp://jurnal.unissula.ac.id/i…
DOIhttps://doi.org/10.30659/ekobis.10.…
DOI Number DOI: 10.30659/ekobis.10.1.200-208
Download Article [1] http://jurnal.unissula.ac.id/index.php/e…
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