This study is attempted to explain and analyze the semiotic process and the messages implied on Oppo Smartphone’s advertisment. The semiotic approach is used to identify and to analyze the data which focuses on Representament, Object and Interpretant by using Triadic Semiosis Concept of C.S. Pierce’s theory. The objective of this study is to analyze how semiosis proses occurs and to interpret the messages conveyed by the sign in Oppo Smartphone’s Advertisement. The study employed descriptive qualitative as the data were collected in the form of written words which produce the descriptive information. Based on the result finding, there are five advertisments of Oppo’s selected advertisments; Oppo F1,F5,N1 Mini, R1 and R5. Those advertisments have hidden messages which make the viewers or customers unable to catch the messages properly. From the result analysis, it can be affirmed that all aspects in the advertisments have the same messages to persuade the readers to buy the product even though the sign in each advertisement is different.
| Published by | Universitas Negeri Makassar |
| Journal Name | Eralingua : Jurnal Pendidikan Bahasa Asing dan Sastra |
| Contact Phone | - |
| Contact Name | - |
| Contact Email | - |
| Location | Kota makassar, Sulawesi selatan INDONESIA |
| Website | eralingua| http://ojs.unm.ac.id/index.php/eralingua| |
| ISSN | ISSN : 25794574, EISSN : 25497359, DOI : -, |
| Core Subject | Humanities, Education, Art, |
| Meta Subject | Arts, Humanities, Education, Languange, Linguistic, Communication & Media, |
| Meta Desc | Eralingua has been published by Department of Foreign Language Education, Faculty of Language and Literature Universitas Negeri Makassar. This journal receives research articles which examine about foreign language which use various approaches like linguistics, education, and literature. The Journal is published on March and August every year. Eralingua truly maintains the quality and research ethics. Every article submitted will be reviewed by experts during 2 weeks. Therefore, the announcement of article received to be published in Eralingua Journal will be announced at least 2 weeks after article is submitted. We truly notice about plagiarism and the orisinality of article. The article can be handed in by email : eralinguajurnal@gmail.com |
| Penulis | Sagimin, Eka Margianti , Priyani, Anisa Linda |
| Publisher Article | Makassar State University |
| Subtitle Article | Eralingua: Jurnal Pendidikan Bahasa Asing dan Sastra Vol 2, No 2 (2018): Eralingua |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://ojs.unm.ac.id/eralingua… |
| DOI | https://doi.org/10.26858/eralingua.… |
| DOI Number | DOI: 10.26858/eralingua.v2i2.6758 |
| Download Article [1] | http://ojs.unm.ac.id/eralingua/article/d… |
| Download Article [2] | http://download.garuda.ristekdikti.go.id… |