Ensuring the existence of private universities (PTS) is the number of new students who enrol in each new academic year. One of the ways that private universities STMIK Pelita Nusantara to attract new student candidates is through promotion. Promotion is a communication activity carried out to introduce something to the public and simultaneously influence the wider community to buy and use the product. The purpose of this study was to determine which promotional media was more effective which had an impact on the number of new student enrollments at the private tertiary education institution STMIK Pelita Nusantara using the SAW method as a measuring instrument. The steps taken are: determining the value of the criteria for each alternative, determining the weight, normalizing the matrix, and normalizing the decision matrix to a scale that is compared to all the alternative ratings. The result of the research is the promotion mix with the alternative Worth of Mouth promotion as the best media with a value of 1.
| Published by | Sekolah Tinggi Ilmu Komputer Tunas Bangsa |
| Journal Name | IJISTECH |
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| Contact Name | Agus Perdana Windarto |
| Contact Email | agus.perdana@amiktunasbangsa.ac.id |
| Location | Kota pematangsiantar, Sumatera utara INDONESIA |
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| ISSN | ISSN : -, EISSN : 25807250, DOI : https://doi.org/10.30645/ijistech, |
| Core Subject | Science, Social, Engineering, |
| Meta Subject | Computer Science & IT, Decision Sciences, Operations Research & Management , Electrical & Electronics Engineering, Engineering, Social Sciences, |
| Meta Desc | IJISTECH (International Journal of Information System & Technology) has changed the number of publications to six times a year from volume 5, number 1, 2021 (June, August, October, December, February, and April) and has made modifications to administrative data on the URL LIPI Page: http://u.lipi.go.id/1492681220 IJISTECH (International Journal Of Information System & Technology) is a peer-reviewed open-access journal published two times a year in English-language, provides scientists and engineers throughout the world for the exchange and dissemination of theoretical and practice-oriented papers dealing with advances in intelligent informatics. All the papers are refereed by two international reviewers, accepted papers will be available online (free access), and no publication fee for authors. The articles of IJISTECH will be available online in the GOOGLE Scholar. IJISTECH (International Journal Of Information System & Technology) is published with both online and print versions. The journal covers the frontier issues in computer science and their applications in business, industry, and other subjects. Computer science is a branch of engineering science that studies computable processes and structures. It contains theories for understanding computing systems and methods; computational algorithms and tools; methodologies for testing of concepts. The subjects covered by the journal include artificial intelligence, bioinformatics, computational statistics, database, data mining, financial engineering, hardware systems, imaging engineering, internet computing, networking, scientific computing, software engineering, and their applications, etc. • Artificial Immune Systems, Ant Colonies, and Swarm Intelligence • Autonomous Agents and Multi-Agent Systems • Bayesian Networks and Probabilistic Reasoning • Biologically Inspired Intelligence • Brain-Computer Interfacing • Business Intelligence • Chaos theory and intelligent control systems • Clustering and Data Analysis • Complex Systems and Applications • Computational Intelligence and Soft Computing • Cognitive systems • Distributed Intelligent Systems • Database Management and Information Retrieval • Evolutionary computation and DNA/cellular/molecular computing • Expert Systems • Fault detection, fault analysis, and diagnostics • Fusion of Neural Networks and Fuzzy Systems • Green and Renewable Energy Systems • Human Interface, Human-Computer Interaction, Human Information Processing • Hybrid and Distributed Algorithms • High-Performance Computing • Information storage, security, integrity, privacy, and trust • Image and Speech Signal Processing • Knowledge-Based Systems, Knowledge Networks • Knowledge discovery and ontology engineering • Machine Learning, Reinforcement Learning • Memetic Computing • Multimedia and Applications • Networked Control Systems • Neural Networks and Applications • Natural Language Processing • Optimization and Decision Making • Pattern Classification, Recognition, speech recognition, and synthesis • Robotic Intelligence • Rough sets and granular computing • Robustness Analysis • Self-Organizing Systems • Social Intelligence • Soft computing in P2P, Grid, Cloud and Internet Computing Technologies • Stochastic systems • Support Vector Machines • Ubiquitous, grid and high-performance computing • Virtual Reality in Engineering Applications • Web and mobile Intelligence, and Big Data |
| Penulis | Siahaan, R. Fanry , Simbolon, Liber |
| Publisher Article | Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa |
| Subtitle Article | IJISTECH (International Journal of Information System & Technology) Vol 4, No 1 (2020): November |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://ijistech.org/ijistech/i… |
| DOI | https://doi.org/10.30645/ijistech.v… |
| DOI Number | DOI: 10.30645/ijistech.v4i1.76 |
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