The purpose of this study was to determine the channel patterns and marketing margins of native chickens in Kalirejo Sub Regency, Central Lampung Regency. The location of the study was conducted in 5 villages (Kalirejo, Poncowarno, Sribasuki, Kaliwungu, Sridadi). The method used in this research is descriptive analytic method, which is a method that aims to solve problems that exist at the present time by collecting data, compiling, managing, analyzing, describing and drawing conclusions. The population and sample are farmers and traders in the Kalirejo area with sampling techniques using snowball sampling techniques. Analysis of the data in the study using descriptive method while quantitative data was conducted to determine the amount of marketing margins and the farmer's share received by farmers. The research results revealed that there were 3 patterns of marketing channels in Kalirejo Sub Regency namely pattern 1) farmers-wholesalers-wholesalers-retailers-consumers; pattern 2) breeders-wholesalers-retailers-consumers; and pattern 3) breeders-retailers-consumers. The most profitable marketing margin for consumption chicken breeders is the one with the lowest margin percentage value of 16.67% in marketing channel III. The most efficient marketing channel is marketing channel III because it has the lowest total marketing margin (Rp.5,000 per head) with the highest Farmer’s share (91.30%). Keywords: Native Chicken, Marketing Pattern
| Published by | Universitas Tulang Bawang Lampung |
| Journal Name | wahana peternakan |
| Contact Phone | +6285357067407 |
| Contact Name | Riko Herdiansah |
| Contact Email | riko.herdiansah@utb.ac.id |
| Location | Kota bandar lampung, Lampung INDONESIA |
| Website | jwputb| http://jurnal.utb.ac.id/index.php/jwputb| |
| ISSN | ISSN : 27746119, EISSN : 25802941, DOI : https://doi.org/10.37090/jwputb.v2i2, |
| Core Subject | Health, Science, Education, Agriculture, Social, |
| Meta Subject | Agriculture, Biological Sciences & Forestry, Biochemistry, Genetics & Molecular Biology, Social Sciences, Veterinary, Other, |
| Meta Desc | Wahana Peternakan (JWP) adalah jurnal ilmiah yang diterbitkan oleh Badan Penerbitan Fakultas Peternakan Universitas Tulang Bawang (UTB) Lampung berkolaborasi dengan Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tulang Bawang Lampung. Wahana Peternakan (JWP) merupakan jurnal yang menerbitkan artikel ilmiah berdasarkan peer-review double blind yang bertujuan untuk menyebarluaskan semua informasi yang berkontribusi pada pemahaman dan pengembangan peternakan dengan menerbitkan makalah penelitian asli, artikel telaah pustaka. kasus lapangan dan gagasan asli. Jurnal ini mencakup semua aspek yang berkaitan dengan Peternakan dan Veteriner. Jurnal Wahana Peternakan (ISSN 2580-2941) is a journal with open access. This journal publishes the results of original research, reviews / reviews / literature reviews, field cases or ideas in the field of animal husbandry that are relevant to any field of study involving livestock, zoology, veterinary, animal ethics and animal welfare, as well as social-economic of animal husbandry. |
| Penulis | Setiawan, Wahyu |
| Publisher Article | Fakultas Peternakan Universitas Tulang Bawang Lampung |
| Subtitle Article | Wahana Peternakan Vol. 3 No. 1 (2019): Volume 3 Nomor 1 Maret 2019 |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://jurnal.utb.ac.id/index.… |
| DOI | https://doi.org/10.37090/jwputb.v3i… |
| DOI Number | DOI: 10.37090/jwputb.v3i1.115 |
| Download Article [1] | http://jurnal.utb.ac.id/index.php/jwputb… |
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