This study aims to determine the effect of market orientation and entrepreneurial orientation toward marketing performance partially or simultaneously. The population in this study are traders batik SMEs in Jombang district and samples taken 94 respondents obtained by the calculation formula Slovin. The sampling technique used was purposive random sampling. Methods of analysis, linear regression analysis using SPSS 22.0. The results of this study with regression analysis of Y = 0.131 + 0,510X2 0,436X1 + + e. Partial test results show the market orientation and entrepreneurial orientation have a significant effect on the performance marketing. The test results simultaneously obtained Fhitung =55.478 with a significance of 0.000 < 0.05. The coefficient of determination (Adjusted R2) of0.54, in that it can be interpreted that unplanned purchases described by the retail service and the atmosphere in the store by 54%, while the remaining 46% is explained by other variables not examined in this study. Conclusions from this research is the higher market orientation and entrepreneurial orientation, the higher the level of performance marketing. Suggestions for merchants batik SMEs in Jombang district for more attention to what is in demand by consumers. As well as more courageous in taking risks to bring new fashions.
| Published by | Universitas PGRI Madiun |
| Journal Name | EQUILIBRIUM : Jurnal Ilmiah Ekonomi dan Pembelajarannya |
| Contact Phone | - |
| Contact Name | - |
| Contact Email | - |
| Location | Kota madiun, Jawa timur INDONESIA |
| Website | | http://e-journal.unipma.ac.id/index.php/equilibrium| |
| ISSN | ISSN : 23031565, EISSN : 25021575, DOI : -, |
| Core Subject | Economy, |
| Meta Subject | Economics, Econometrics & Finance, |
| Meta Desc | EQUILIBRIUM The scientific journal Economics and Learning has P-ISSN: 2303-1565 & E-ISSN: 2502-1575 which is published twice a year, in January and July. Focus and scope on EQUILIBRIUM The scientific journal Economics and Learning:Economic Learning Media, Planning Economic Learning, Learning and Learning Economics, Public Economics, Community Economics, Economic development, Regional Economics, Taxation, Microeconomics, Macroeconomics, Entrepreneurship, Economic Sociology, Social Economics, Financial management. |
| Penulis | Wirawan, Yahya Reka |
| Publisher Article | Universitas PGRI Madiun |
| Subtitle Article | EQUILIBRIUM : Jurnal Ilmiah Ekonomi dan Pembelajarannya Vol 5, No 1 (2017) |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://e-journal.unipma.ac.id/… |
| DOI | https://doi.org/10.25273/equilibriu… |
| DOI Number | DOI: 10.25273/equilibrium.v5i1.1006 |
| Download Article [1] | http://e-journal.unipma.ac.id/index.php/… |
| Download Article [2] | http://download.garuda.ristekdikti.go.id… |
Informasi yang terkait dengan Pengaruh orientasi pasar, orientasi kewirausahaan terhadap kinerja pemasaran UMKM batik di Kabupaten Jombang
Lingkup pengaruh Pengaruh Coandă Aruh Baharin Pengaruh Kristen dalam Islam Teori pengaruh moral mengenai pendamaian Aruh Madihin Aruh Pantun Pengaruh Korea terhadap budaya Jepang Pengaruh Islam di Nusantara Aruh Bawanang Aruh Buntang Pengaruh Agustinus terhadap Yohanes Calvin Hubungan Prancis dengan Rusia Pengaruh sosial YouTube Dominasi Mataram di Parahyangan Faktor dampak Pengaruh zona waktu pada penyiaran Amerika Utara Serikat Penulis Amerika Serikat Pengaruh pajak dan subsidi terhadap harga Pemanasan global Musik Buddhisme di Indonesia