This study aims to determine the effect of the variable price discounts and service quality on customer satisfaction partially, simultaneously and the variables that dominate. The method used in this research is quantitative research using multiple linear regression analysis methods. The population used in this study is people who make purchases at PT SDA Indonesia Surabaya. The samples used were 100 respondents using accidental sampling techniques. The data collection technique used is the distribution of questionnaires.              This research produces (1) Partially shows the positive influence between the variable price discounts on customer satisfaction PT SDA Indonesia Surabaya (2) The variable service quality also has a positive effect on customer satisfaction PT SDA Indonesia Surabaya (3) Simultaneously also shows the price and service quality together positively to the customer satisfaction of PT SDA Indonesia Surabaya. Keywords: Discounted Prices, Service Quality and Customer Satisfaction
| Published by | Universitas 17 Agustus 1945 Surabaya |
| Journal Name | (JDAB) Jurnal Dinamika Administrasi Bisnis |
| Contact Phone | +6281331550744 |
| Contact Name | Rachmawati Novaria |
| Contact Email | novaria1945@gmail.com |
| Location | Kota surabaya, Jawa timur INDONESIA |
| Website | adbis| http://jurnal.untag-sby.ac.id/index.php/adbis| |
| ISSN | ISSN : 24431931, EISSN : 27221644, DOI : -, |
| Core Subject | Science, Social, |
| Meta Subject | Decision Sciences, Operations Research & Management , Social Sciences, |
| Meta Desc | Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Science and Politics Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is published twice a year (April and October). The Journal was first published in 2015. Dinamika Administrasi Bisnis Journal is a journal dedicated to publishing research dan conceptual article in areas of business administration major. Papers published by the journal aim to represent important advances of significance to specialist within each field. Dinamika Administrasi Bisnis Journal seeks to share knowledge between those who study business administration and those who practice it by publishing theoritical and empirical research. |
| Penulis | Putri, Ayu , Mulyati, Diana Juni , Mulyati, Awin |
| Publisher Article | Universitas 17 Agustus 1945 Surabaya |
| Subtitle Article | Jurnal Dinamika Administrasi Bisnis Vol 6, No 1 (2020): Dinamika Administrasi Bisnis |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://jurnal.untag-sby.ac.id/… |
| DOI | |
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| Download Article [1] | http://jurnal.untag-sby.ac.id/index.php/… |
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Informasi yang terkait dengan Pengaruh Potongan Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan PT SDA Indonesia Surabaya
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