This study aims to find out how the intensity advertisement?s exposure influential on interest to purchase by students. This research uses quantitative approach with multiple linear regression analysis with support from Individual Difference Theory. Based on advertising exposure to buying interest then the theory used Individual Difference Theory. This theory assumes that differences among individuals are targeted by the mass media when they are buffeted so as to have a certain effect. The results of this study found that the intensity of exposure to shopee advertisements affected students' buying interest in terms of language, jingles and models in advertisements. The language in the advertisement has a very high influence of 57%.Keywords: Influence, Shopee Ads Force, Buy Interest
| Published by | Universitas Singaperbangsa Karawang |
| Journal Name | Jurnal Politikom Indonesiana |
| Contact Phone | +6282117345670 |
| Contact Name | Zainal Abidin |
| Contact Email | zainal.abidin@fisip.unsika.ac.id |
| Location | Kab. karawang, Jawa barat INDONESIA |
| Website | politikomindonesiana| https://journal.unsika.ac.id/index.php/politikomindonesiana| |
| ISSN | ISSN : -, EISSN : 25282069, DOI : https://doi.org/10.35706, |
| Core Subject | Education, Social, |
| Meta Subject | Languange, Linguistic, Communication & Media, Social Sciences, |
| Meta Desc | Jurnal Politikom Indonesiana, adalah jurnal yang diterbitkan oleh Fakultas Ilmu Sosial dan Ilmu Politik Universitas Singaperbangsa Karawang. Jurnal ini berisi tentang kajian-kajian Ilmu Pemerintahan, Ilmu Politik dan Ilmu Komunikasi. Melalui kerjasama UNSIKA dan UNPAD, maka jurnal Politikom Indonesiana diharapkan menjadi jurnal Nasional dan akan diterbitkan dua kali dalam satu tahun. |
| Penulis | Hanifa, Rifani Nur , P., Ana Fitriana , Tayo, Yanti |
| Publisher Article | Fakultas Ilmu Sosial dan Ilmu Politik Universitas Singaperbangsa Karawang |
| Subtitle Article | JURNAL POLITIKOM INDONESIANA Vol 3, No 2 (2018): Jurnal Politikom Indonesiana |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | https://journal.unsika.ac.id/i… |
| DOI | |
| DOI Number | |
| Download Article [1] | |
| Download Article [2] |
Informasi yang terkait dengan Pengaruh Intensitas Terpaan Iklan Shopee di Televisi Terhadap Minat Beli Mahasiswa
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