This study aimed to find out whether Experiential Marketing opposed the Study of Visitor Satisfaction (Study on Milkindo Berka Abadi Visitors Kepanjen Malang). The independent variable in this study is Experiential Marketing which consists of (sense, feel, think, act, andrelate), while the variables obtained in this study are Visitor Satisfaction. This research was conducted in Kepanjen Regency of Malang and by using a sample of 102 perpetual Indonesian milk collectors. The sampling technique in this study is to used accidental sampling. The analysis technique used is multiple linear regression. Experiential Marketing which consists of (sense, feel, think, act, andrelate), arranged partially or simultaneously on Visitor Satisfaction.
| Published by | Universitas Kanjuruhan Malang |
| Journal Name | Jurnal Riset Mahasiswa Manajemen (JRMM) |
| Contact Phone | - |
| Contact Name | - |
| Contact Email | - |
| Location | Kota malang, Jawa timur INDONESIA |
| Website | JRMM| http://ejournal.unikama.ac.id/index.php/JRMM| |
| ISSN | ISSN : 23375655, EISSN : 27157008, DOI : 10.21067, |
| Core Subject | Science, |
| Meta Subject | Decision Sciences, Operations Research & Management , |
| Meta Desc | Jurnal Riset Mahasiswa Manajemen (JRMM) terbit 2 (dua) kali dalam setahun (April, Oktober) berisi publikasi hasil-hasil penelitian tugas akhir mahasiswa, karya ilmiah mahasiswa, serta penelitian mahasiswa dan dosen di bidang Manajemen. JRMM diterbitkan oleh Fakultas Ekonomika dan Bisnis Universitas Kanjuruhan Malang |
| Penulis | Arofi, Muhammad , Hidayat, Candra Wahyu , Nurfarida, Iva Nurdiana |
| Publisher Article | Fakultas Ekonomika dan Bisnis Universitas Kanjuruhan Malang |
| Subtitle Article | Jurnal Riset Mahasiswa Manajemen Vol. 5 No. 1 (2019): APRIL |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://ejournal.unikama.ac.id/… |
| DOI | http://download.garuda.ristekdikti.… |
| DOI Number | Full PDF (4139.549 KB) |
| Download Article [1] | http://ejournal.unikama.ac.id/index.php/… |
| Download Article [2] | http://download.garuda.ristekdikti.go.id… |
Informasi yang terkait dengan Pengaruh Experiential Marketingterhadap Kepuasan Pengunjung (Studi pada Pengunjung Milkindo Berka Abadi Kepanjen Malang)
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