The present study aims to describe the types of presuppositions contained in mobile phone advertisement and to describe the functions of presuppositions contained in mobile phone advertisement. The descriptive will describe and interpret phenomena related to presuppositions. The analysis of the mobile phone advertisements shows that the most dominant type of presuppositions found in selected slogans is lexical presuppositions. In terms of the functions of presuppositions in the advertisement, committing in implicit competition and making the advertisement short and memorable is the functions which are most frequently used.
| Published by | Universitas Islam Negeri Sunan Ampel |
| Journal Name | NOBEL: Journal of Literature and Language Teaching |
| Contact Phone | - |
| Contact Name | - |
| Contact Email | - |
| Location | Kota surabaya, Jawa timur INDONESIA |
| Website | nobel| http://jurnalfahum.uinsby.ac.id/index.php/nobel| |
| ISSN | ISSN : 20870698, EISSN : 25492470, DOI : -, |
| Core Subject | Education, Social, |
| Meta Subject | Languange, Linguistic, Communication & Media, Social Sciences, |
| Meta Desc | NOBEL: Journal of Literature and Language Teaching (ISSN 2087-0698 and E-ISSN 2549-2470) is a peer-reviewed journal published biannually by English Department, Faculty of Arts and Humanities, UIN Sunan Ampel Surabaya. NOBEL: Journal of Literature and Language Teaching publishes articles on Literature, Language and Language Teaching from various perspectives, covering both literary and fieldwork studies. The journal puts emphasis on aspects related to language studies, with special reference to culture, literature, linguistics and language teaching. |
| Penulis | Sari, Nita Puspita , Rohmah, Zuliati |
| Publisher Article | English Department, Faculty of Arts and Humanities, UIN Sunan Ampel Surabaya |
| Subtitle Article | NOBEL: Journal of Literature and Language Teaching Vol 6 No 2 (2015): SEPTEMBER |
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| View Article | http://jurnalfahum.uinsby.ac.i… |
| DOI | http://download.garuda.ristekdikti.… |
| DOI Number | Full PDF (590.983 KB) |
| Download Article [1] | http://jurnalfahum.uinsby.ac.id/index.ph… |
| Download Article [2] | http://download.garuda.ristekdikti.go.id… |