This research aims to examine and analyze the effects of personal selling, product display, and store atmosphere simultaneously and partially towards consumer impulse buying consumer hypermart departemen store Malang Town Square. The sample size consisted of 100 respondents taken by accidental sampling. The data was analyzed by using the multiple linear regressions. The results showed personal selling, product display, and store atmosphere has the effect of simultaneously and partially towards impulse buying department store consumer matahari departemen store Malang Town Square. Variables store atmosphere dominant influence impulse buying in the consumer hypermart departemen store Malang Town Square.
| Published by | Universitas Muhammadiyah Malang |
| Journal Name | Manajemen Bisnis |
| Contact Phone | +6281233448787 |
| Contact Name | Kardina Yudha Parwati |
| Contact Email | kardinayp@umm.ac.id |
| Location | Kota malang, Jawa timur INDONESIA |
| Website | jmb| http://ejournal.umm.ac.id/index.php/jmb| |
| ISSN | ISSN : 20890176, EISSN : 26552523, DOI : https://doi.org/10.22219/jmb.v7i2.7002, |
| Core Subject | Economy, Science, |
| Meta Subject | Decision Sciences, Operations Research & Management , Economics, Econometrics & Finance, |
| Meta Desc | Manajemen Bisnis (MB) is published by the Department of Management, Faculty of Economics and Business, Muhammadiyah Malang University in 2011. In December 2018, JMB has got online ISSN for articles that publish started from Volume 9 No. 1, April 2019. Star from Volume 9 No. 2 JMB has been accredited SINTA 4. MB is a peer-reviewed and open-access journal published twice a year (April and October). This journal published articles in Indonesian but in 2019 MB will publish all articles fully in English. This journal only accepts articles from original research results. MB welcomes all articles related to management and business fields. Subjects suitable for publication include finance management, marketing management, human resource management, operation management, strategic management, entrepreneurship, knowledge management, business ethics, and international business. Manajemen Bisnis has been indexed in Google Scholar and DOAJ. JMB keeps an attempt to be indexed in other journal directories. |
| Penulis | Rizal, Didid Haris Bahtiyar |
| Publisher Article | Department of Management |
| Subtitle Article | Manajemen Bisnis Vol 5, No 2 (2015): October |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://ejournal.umm.ac.id/inde… |
| DOI | https://doi.org/10.22219/jmb.v5i2.5… |
| DOI Number | DOI: 10.22219/jmb.v5i2.5352 |
| Download Article [1] | http://ejournal.umm.ac.id/index.php/jmb/… |
| Download Article [2] | http://download.garuda.ristekdikti.go.id… |
Informasi yang terkait dengan PENGARUH PERSONAL SELLING, DISPLAY PRODUCT DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING
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