In tody’s era cnsomers prefer to shop online. From that the outhor wants to know the couse of consumers prefer online shopping from offline. To find out online sales of purchasing decisions. In this study is expected to be useful for the development and progress of enter preneur studies especially with regard to online. Add insight for writers and readrs. This research was aiimed to analyze the influence of trust variable, shopping orientation, and service quality, purchase decision in online fashion. This research was a causal comparative research the sample of this research were 100 respondent from 17 Agustus 1945 University student who ever buy online clothe. The teachnique used in this research was simple random sampling. The student showed that partially independent Trust variable (X1), Shopping Orientation variable (X2), Service Quality variable (X3). Dependent, Purchase Decision (Y).  Keyword : trust variable, shoppingg orientatio variable, service quality variable, purchase decision.
| Published by | Universitas 17 Agustus 1945 Surabaya |
| Journal Name | (JDAB) Jurnal Dinamika Administrasi Bisnis |
| Contact Phone | +6281331550744 |
| Contact Name | Rachmawati Novaria |
| Contact Email | novaria1945@gmail.com |
| Location | Kota surabaya, Jawa timur INDONESIA |
| Website | adbis| http://jurnal.untag-sby.ac.id/index.php/adbis| |
| ISSN | ISSN : 24431931, EISSN : 27221644, DOI : -, |
| Core Subject | Science, Social, |
| Meta Subject | Decision Sciences, Operations Research & Management , Social Sciences, |
| Meta Desc | Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Science and Politics Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is published twice a year (April and October). The Journal was first published in 2015. Dinamika Administrasi Bisnis Journal is a journal dedicated to publishing research dan conceptual article in areas of business administration major. Papers published by the journal aim to represent important advances of significance to specialist within each field. Dinamika Administrasi Bisnis Journal seeks to share knowledge between those who study business administration and those who practice it by publishing theoritical and empirical research. |
| Penulis | Ulifa, Mariya , Mulyati, Awin , Mulyati, Diana Juni |
| Publisher Article | Universitas 17 Agustus 1945 Surabaya |
| Subtitle Article | Jurnal Dinamika Administrasi Bisnis Vol 3, No 2 (2017): Jurnal "Dinamika Administrasi Bisnis" |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://jurnal.untag-sby.ac.id/… |
| DOI | |
| DOI Number | |
| Download Article [1] | http://jurnal.untag-sby.ac.id/index.php/… |
| Download Article [2] |
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