Many ways are done by someone in starting or running a business activity such as making your own product to be sold. These activities are more advantages compared to systems or other business activities. So we are interested to do business using their own how to create products that will be sold. One way to increase the purchasing decision is to improve the quality, competitive price and also offer unique packaging. The purpose of this study was to Knowing how much influence packaging, price and quality to the food purchasing decisions steamed cassava cheese mojokerto. Variables to be studied is the packaging, quality and price. Methods of data collection by observation, literature study and questionnaire. Data analysis techniques used in this research is multiple linear regression method. The population of this research is the students, Housewife, civil servants / private and entrepreneurial in Mojokerto. The number of respondents who assigned as many as 100 respondents. Based on calculations it can be concluded that variable quality of 2,970 >1,985 tabel, the price of 2,602 >1,985 tabel and packaging by,2,216 > table 1,985 Keywords: Pricing, Packaging, Product, Quality, Yams
| Published by | Universitas 17 Agustus 1945 Surabaya |
| Journal Name | (JDAB) Jurnal Dinamika Administrasi Bisnis |
| Contact Phone | +6281331550744 |
| Contact Name | Rachmawati Novaria |
| Contact Email | novaria1945@gmail.com |
| Location | Kota surabaya, Jawa timur INDONESIA |
| Website | adbis| http://jurnal.untag-sby.ac.id/index.php/adbis| |
| ISSN | ISSN : 24431931, EISSN : 27221644, DOI : -, |
| Core Subject | Science, Social, |
| Meta Subject | Decision Sciences, Operations Research & Management , Social Sciences, |
| Meta Desc | Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Science and Politics Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is published twice a year (April and October). The Journal was first published in 2015. Dinamika Administrasi Bisnis Journal is a journal dedicated to publishing research dan conceptual article in areas of business administration major. Papers published by the journal aim to represent important advances of significance to specialist within each field. Dinamika Administrasi Bisnis Journal seeks to share knowledge between those who study business administration and those who practice it by publishing theoritical and empirical research. |
| Penulis | Hidayat, Fuad , Maduwinarti, Ayun , Handayani, Sri |
| Publisher Article | Universitas 17 Agustus 1945 Surabaya |
| Subtitle Article | Jurnal Dinamika Administrasi Bisnis Vol 2, No 2 (2016): Jurnal "Dinamika Administrasi Bisnis" |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://jurnal.untag-sby.ac.id/… |
| DOI | |
| DOI Number | |
| Download Article [1] | http://jurnal.untag-sby.ac.id/index.php/… |
| Download Article [2] |
Informasi yang terkait dengan PENGARUH KUALITAS PRODUK, HARGA, DAN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN KUKUS SINGKONG KEJU MOJOKERTO
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