The research aims to examine the effect of customer satisfaction and trust on repurchase intention. Sample used 100 respondents taken by purpossive sampling technique of online shoping customer. Path analysis employed to examine the effect customer satisfaction and trust on repurchase intention. the result shows that satisfaction and customer satisfaction have a positive effect on repurchase intention, and trust was mediating the effect of customer satisfaction on repurchase intention.
Published by | Universitas Muhammadiyah Malang |
Journal Name | Manajemen Bisnis |
Contact Phone | +6281233448787 |
Contact Name | Kardina Yudha Parwati |
Contact Email | kardinayp@umm.ac.id |
Location | Kota malang, Jawa timur INDONESIA |
Website | jmb| http://ejournal.umm.ac.id/index.php/jmb| |
ISSN | ISSN : 20890176, EISSN : 26552523, DOI : https://doi.org/10.22219/jmb.v7i2.7002, |
Core Subject | Economy, Science, |
Meta Subject | Decision Sciences, Operations Research & Management , Economics, Econometrics & Finance, |
Meta Desc | Manajemen Bisnis (MB) is published by the Department of Management, Faculty of Economics and Business, Muhammadiyah Malang University in 2011. In December 2018, JMB has got online ISSN for articles that publish started from Volume 9 No. 1, April 2019. Star from Volume 9 No. 2 JMB has been accredited SINTA 4. MB is a peer-reviewed and open-access journal published twice a year (April and October). This journal published articles in Indonesian but in 2019 MB will publish all articles fully in English. This journal only accepts articles from original research results. MB welcomes all articles related to management and business fields. Subjects suitable for publication include finance management, marketing management, human resource management, operation management, strategic management, entrepreneurship, knowledge management, business ethics, and international business. Manajemen Bisnis has been indexed in Google Scholar and DOAJ. JMB keeps an attempt to be indexed in other journal directories. |
Penulis | Alamsyah, Ramli Akbar |
Publisher Article | Department of Management |
Subtitle Article | Manajemen Bisnis Vol 6, No 2 (2016): October |
Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
View Article | http://ejournal.umm.ac.id/inde… |
DOI | https://doi.org/10.22219/jmb.v6i2.5… |
DOI Number | DOI: 10.22219/jmb.v6i2.5542 |
Download Article [1] | http://ejournal.umm.ac.id/index.php/jmb/… |
Download Article [2] | http://download.garuda.ristekdikti.go.id… |
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