The research aims to analyze the effect of the rust, website usability, and the risk of online shopping on intentions to buy in social media. The analytical tool used in this research was a multiple linear regression with SPSS. The result shows that trust, website usability, and the risk of online shopping have a simoultaneously and partially influence on intention to buy. The practical implication is the F irm should provide more attention to trust, website usability, and the risk of online shopping. Its could be increasing sales and the consumer F eels safe and comfortable in the process of online shopping transactions.Keywords: trust, the easy of service operating, the risk of online shopping, purchase intention.
| Published by | Universitas Muhammadiyah Malang |
| Journal Name | Manajemen Bisnis |
| Contact Phone | +6281233448787 |
| Contact Name | Kardina Yudha Parwati |
| Contact Email | kardinayp@umm.ac.id |
| Location | Kota malang, Jawa timur INDONESIA |
| Website | jmb| http://ejournal.umm.ac.id/index.php/jmb| |
| ISSN | ISSN : 20890176, EISSN : 26552523, DOI : https://doi.org/10.22219/jmb.v7i2.7002, |
| Core Subject | Economy, Science, |
| Meta Subject | Decision Sciences, Operations Research & Management , Economics, Econometrics & Finance, |
| Meta Desc | Manajemen Bisnis (MB) is published by the Department of Management, Faculty of Economics and Business, Muhammadiyah Malang University in 2011. In December 2018, JMB has got online ISSN for articles that publish started from Volume 9 No. 1, April 2019. Star from Volume 9 No. 2 JMB has been accredited SINTA 4. MB is a peer-reviewed and open-access journal published twice a year (April and October). This journal published articles in Indonesian but in 2019 MB will publish all articles fully in English. This journal only accepts articles from original research results. MB welcomes all articles related to management and business fields. Subjects suitable for publication include finance management, marketing management, human resource management, operation management, strategic management, entrepreneurship, knowledge management, business ethics, and international business. Manajemen Bisnis has been indexed in Google Scholar and DOAJ. JMB keeps an attempt to be indexed in other journal directories. |
| Penulis | Haris, Abdul |
| Publisher Article | Department of Management |
| Subtitle Article | Manajemen Bisnis Vol 4, No 2 (2014): October |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://ejournal.umm.ac.id/inde… |
| DOI | https://doi.org/10.22219/jmb.v4i2.5… |
| DOI Number | DOI: 10.22219/jmb.v4i2.5287 |
| Download Article [1] | http://ejournal.umm.ac.id/index.php/jmb/… |
| Download Article [2] | http://download.garuda.ristekdikti.go.id… |
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