Fakultas Ekonomi Universitas Muhammadiyah MalangE-mail: kareynza@umm.ac.idABSTRACTThe aim of this research are to know the message of integrated marketing communication arecontent, structure, format, source, time, space, ettiquete, things, friendship, agreement, and symbol tobuild customer loyalty is trust, psychological commitment, word of mouth, that integrated marketingcommunication show with the effect to customer loyalty of Halo Post-Paid users at Malang. There isthree hypothesis, first is content, structure, format, source, time, space, ettiquete, things, friendship,agreement, and symbol are a message build in integrated marketing communication. Second, trust,psychological commitment, word of mouth to build customer loyalty. Third message of integratedmarketing communication affect to customer loyalty. The analysis is factor analys with rotated factorand multiple linear regression analys. The research result shown that message builder in integratedmarketing communication. Trust, psychological commitment, word of mouth are customer loyaltybuilder and than integrated marketing communication have significant influence to customer loyaltyof Halo Post-Paid users at Malang.Key word: message, integrated marketing communication, and customer loyalty
| Published by | Universitas Muhammadiyah Malang |
| Journal Name | Manajemen Bisnis |
| Contact Phone | +6281233448787 |
| Contact Name | Kardina Yudha Parwati |
| Contact Email | kardinayp@umm.ac.id |
| Location | Kota malang, Jawa timur INDONESIA |
| Website | jmb| http://ejournal.umm.ac.id/index.php/jmb| |
| ISSN | ISSN : 20890176, EISSN : 26552523, DOI : https://doi.org/10.22219/jmb.v7i2.7002, |
| Core Subject | Economy, Science, |
| Meta Subject | Decision Sciences, Operations Research & Management , Economics, Econometrics & Finance, |
| Meta Desc | Manajemen Bisnis (MB) is published by the Department of Management, Faculty of Economics and Business, Muhammadiyah Malang University in 2011. In December 2018, JMB has got online ISSN for articles that publish started from Volume 9 No. 1, April 2019. Star from Volume 9 No. 2 JMB has been accredited SINTA 4. MB is a peer-reviewed and open-access journal published twice a year (April and October). This journal published articles in Indonesian but in 2019 MB will publish all articles fully in English. This journal only accepts articles from original research results. MB welcomes all articles related to management and business fields. Subjects suitable for publication include finance management, marketing management, human resource management, operation management, strategic management, entrepreneurship, knowledge management, business ethics, and international business. Manajemen Bisnis has been indexed in Google Scholar and DOAJ. JMB keeps an attempt to be indexed in other journal directories. |
| Penulis | Yuniaris, Wenny |
| Publisher Article | Department of Management |
| Subtitle Article | Manajemen Bisnis Vol 1, No 1 (2011): April |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://ejournal.umm.ac.id/inde… |
| DOI | https://doi.org/10.22219/jmb.v1i1.1… |
| DOI Number | DOI: 10.22219/jmb.v1i1.1319 |
| Download Article [1] | http://ejournal.umm.ac.id/index.php/jmb/… |
| Download Article [2] | http://download.garuda.ristekdikti.go.id… |
Informasi yang terkait dengan PENGARUH INTEGRATED MARKETING COMMUNICATION TERHADAP LOYALITAS PENGGUNA KARTU PASCA BAYAR HALO DI MALANG
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