A tourism must have their own strategy in running business both in terms of attractiveness, price, location, and so forth, so that consumers interested in visiting and satisfied after a visit. It is expected that these consumers can re-puchase and recommend to others to visit.This study aims to determine the effect of Atractiveness, Price, and Location of tourism to Consumer Satisfaction in Agrowisata Petik Jeruk Sumbersono. Population used in this research is all people who ever come to Agrowisata Petik Jeruk Sumbersono. The sample used by 100 respondents who ever come to Agrowisata Petik Jeruk Sumbersono by using accidental sampling technique. Data were collected through questionnaires distributed by visitors who cameto Agrowisaata Petik Jeruk Sumbersono and interviewed to the manager related to company profile. Data analyze using Validity Test, Reliability Test, Multicolinierity Test, Multiple Regression Test, Correlation Test, Partial Test (t), Simultaneous Test (F), and Determination Coefficient Test (R2).The results of this study indicate that the Attractiveness has a positive and significant effect on Customer Satisfaction, Price has a positive and significant effect on Customer Satisfaction, and Location has a positive and significant effect on Customer Satisfaction of Agrowisata Petik Jeruk Sumbersono. Attractiveness, Price and Location simultaneously influence on Customer Satisfaction of Agrowisata Petik Jeruk Sumbersono. The Location has a dominant influence on the Customer Satisfaction of Agrowisata Petik Jeruk Sumbersono.Keywords: attractiveness, price, location, customer satisfaction
| Published by | Universitas 17 Agustus 1945 Surabaya |
| Journal Name | (JDAB) Jurnal Dinamika Administrasi Bisnis |
| Contact Phone | +6281331550744 |
| Contact Name | Rachmawati Novaria |
| Contact Email | novaria1945@gmail.com |
| Location | Kota surabaya, Jawa timur INDONESIA |
| Website | adbis| http://jurnal.untag-sby.ac.id/index.php/adbis| |
| ISSN | ISSN : 24431931, EISSN : 27221644, DOI : -, |
| Core Subject | Science, Social, |
| Meta Subject | Decision Sciences, Operations Research & Management , Social Sciences, |
| Meta Desc | Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Science and Politics Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is published twice a year (April and October). The Journal was first published in 2015. Dinamika Administrasi Bisnis Journal is a journal dedicated to publishing research dan conceptual article in areas of business administration major. Papers published by the journal aim to represent important advances of significance to specialist within each field. Dinamika Administrasi Bisnis Journal seeks to share knowledge between those who study business administration and those who practice it by publishing theoritical and empirical research. |
| Penulis | Farisa, Indri , Mulyati, Awin , Maruto, IGN Anom |
| Publisher Article | Universitas 17 Agustus 1945 Surabaya |
| Subtitle Article | Jurnal Dinamika Administrasi Bisnis Vol 4, No 2 (2018): Jurnal Dinamika Administrasi Bisnis |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://jurnal.untag-sby.ac.id/… |
| DOI | |
| DOI Number | |
| Download Article [1] | http://jurnal.untag-sby.ac.id/index.php/… |
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