Competition between adventure product is very tight, from local brands to international brands all trying to get a place in hearts of customers. Many basic influence consumers to buy a product, including of brand image, quality product, and price. This research was quantitative methode with multiple linear regression analysis. The purpose is to determine the influence of brand image, quality product, and price of the purchase decision. While the price variable is more dominant influence on purchase decisions of the brand image and quality product. Looking at the result of the research, the writter suggest that people see a product not only of price but also on the quality of its product, so that it can be satisfaction when bought with a longer life. Whereas for the brand image factor could be done when if the previous factors have been met. For the future research is expected to further improve the quality of test, so this research has better.  Keywords : brand image, quality product, and the price of purchase decision.
| Published by | Universitas 17 Agustus 1945 Surabaya |
| Journal Name | (JDAB) Jurnal Dinamika Administrasi Bisnis |
| Contact Phone | +6281331550744 |
| Contact Name | Rachmawati Novaria |
| Contact Email | novaria1945@gmail.com |
| Location | Kota surabaya, Jawa timur INDONESIA |
| Website | adbis| http://jurnal.untag-sby.ac.id/index.php/adbis| |
| ISSN | ISSN : 24431931, EISSN : 27221644, DOI : -, |
| Core Subject | Science, Social, |
| Meta Subject | Decision Sciences, Operations Research & Management , Social Sciences, |
| Meta Desc | Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Science and Politics Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is published twice a year (April and October). The Journal was first published in 2015. Dinamika Administrasi Bisnis Journal is a journal dedicated to publishing research dan conceptual article in areas of business administration major. Papers published by the journal aim to represent important advances of significance to specialist within each field. Dinamika Administrasi Bisnis Journal seeks to share knowledge between those who study business administration and those who practice it by publishing theoritical and empirical research. |
| Penulis | Susanti, Irma Yusniar , Tjahjono, Endro , Nasution, Ute Chairuz |
| Publisher Article | Universitas 17 Agustus 1945 Surabaya |
| Subtitle Article | Jurnal Dinamika Administrasi Bisnis Vol 1, No 1 (2015): Jurnal "Dinamika Administrasi Bisnis" |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://jurnal.untag-sby.ac.id/… |
| DOI | |
| DOI Number | |
| Download Article [1] | http://jurnal.untag-sby.ac.id/index.php/… |
| Download Article [2] |
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