This study is a survey research on member in online community id-blackberry. The purpose of this study was to examine the influence of Brand Community Trust, Brand Community Affect, Quality of Information. Quality of System, Interactivity, Reward For Activities, Brand Community Commitment, Repurchase Intention, Word of Mouth, Constructive Complain. According to research?s result and data analysis which using Strucutral Equation Modelling (SEM) as tool analysis and AMOS 18.0 as software, shown that (1) brand community trust have significant effect to brand community commitment; (2) brand community affect have significant effect to brand community commitment; (3) quality of information have significant effect to brand community commitment, (4) quality of system have significant effect to brand community commitment, (5) interactivity have significant effect to brand community commitment, (6) reward for activities have significant effect to brand community commitment, (7) brand community commitment have significant effect to repurchase intention, (8) brand community commitment have significant effect to word of mouth, (9) brand community commitment have significant effect to constructive complain.
| Published by | Universitas Jenderal Soedirman |
| Journal Name | Performance |
| Contact Phone | - |
| Contact Name | - |
| Contact Email | - |
| Location | Kab. banyumas, Jawa tengah INDONESIA |
| Website | performance| http://jos.unsoed.ac.id/index.php/performance| |
| ISSN | ISSN : -, EISSN : 26158094, DOI : -, |
| Core Subject | Education, |
| Meta Subject | Education, |
| Meta Desc | Performance is our bianually peer-reviewed journal, designed to accommodate research articles in the domain of management science. This journal has been published by Faculty of Economics and Business, Universitas Jenderal Soedirman since 2003. We invite articles in all functional area of management, which mainly about (but not limited to) Human Resource, Marketing, Financial, Operational and Strategic Management. |
| Penulis | Annisa, Dian , Suroso, Agus , Martini, Sri |
| Publisher Article | Faculty of Economics and Business Universitas Jenderal Soedirman |
| Subtitle Article | Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 18 No 2 (2013): Performance |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://jos.unsoed.ac.id/index.… |
| DOI | http://download.garuda.ristekdikti.… |
| DOI Number | Full PDF (497.28 KB) |
| Download Article [1] | http://jos.unsoed.ac.id/index.php/perfor… |
| Download Article [2] | http://download.garuda.ristekdikti.go.id… |
Informasi yang terkait dengan PENGARUH BRAND COMMUNITY TRUST, BRAND COMMUNITY AFFECT, BRAND COMMUNITY CHARACTERISTICS TERHADAP BRAND LOYALTY MELALUI BRAND COMMUNITY COMMITMENT
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