Nurhadi WijayantoPT. JAMSOSTEK (Persero) Kantor Cabang PasuruanE-mail: Nurhadi_wijayanto@yahoo.comABSTRACTThis research represent quantitative research and it aims to analyse influence of marketing mix toword of mouth with customer satisfaction as intervening variable. By using two way of that is enquettemethod and of interview. The tool of analyses used Structural Equation Modelling (SEM). Result ofresearch indicate that marketing mix which consist of product, price, place, promotion, people, physicalevidence and process influenced to customer satisfaction at participant of program of Jamsostek. Indetail, those product variables namely price, place, promotion, and physical evidence have influencedsignificantly to customer satisfaction where as people variable and process did not influencesignificantly to customer satisfaction. The Customer satisfaction have influenced to word of mouth(WOM) at participant of program of Jamsostek. Marketing mix (product, price, place, promotion,people, physical evidence and process) have influence to word of mouth (WOM). Marketing mix didnot influence to word of mouth (WOM) directly but indirect influence to WOM. It mean that thecustomer satisfaction did not have synergy with marketing mix.Keyword: Marketing mix, customer satisfaction, word of mouth.
| Published by | Universitas Muhammadiyah Malang |
| Journal Name | Manajemen Bisnis |
| Contact Phone | +6281233448787 |
| Contact Name | Kardina Yudha Parwati |
| Contact Email | kardinayp@umm.ac.id |
| Location | Kota malang, Jawa timur INDONESIA |
| Website | jmb| http://ejournal.umm.ac.id/index.php/jmb| |
| ISSN | ISSN : 20890176, EISSN : 26552523, DOI : https://doi.org/10.22219/jmb.v7i2.7002, |
| Core Subject | Economy, Science, |
| Meta Subject | Decision Sciences, Operations Research & Management , Economics, Econometrics & Finance, |
| Meta Desc | Manajemen Bisnis (MB) is published by the Department of Management, Faculty of Economics and Business, Muhammadiyah Malang University in 2011. In December 2018, JMB has got online ISSN for articles that publish started from Volume 9 No. 1, April 2019. Star from Volume 9 No. 2 JMB has been accredited SINTA 4. MB is a peer-reviewed and open-access journal published twice a year (April and October). This journal published articles in Indonesian but in 2019 MB will publish all articles fully in English. This journal only accepts articles from original research results. MB welcomes all articles related to management and business fields. Subjects suitable for publication include finance management, marketing management, human resource management, operation management, strategic management, entrepreneurship, knowledge management, business ethics, and international business. Manajemen Bisnis has been indexed in Google Scholar and DOAJ. JMB keeps an attempt to be indexed in other journal directories. |
| Penulis | Wijayanto, Nurhadi |
| Publisher Article | Department of Management |
| Subtitle Article | Manajemen Bisnis Vol 2, No 2 (2012): October |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | http://ejournal.umm.ac.id/inde… |
| DOI | https://doi.org/10.22219/jmb.v2i2.1… |
| DOI Number | DOI: 10.22219/jmb.v2i2.1698 |
| Download Article [1] | http://ejournal.umm.ac.id/index.php/jmb/… |
| Download Article [2] | http://download.garuda.ristekdikti.go.id… |
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