As we live in the epoch of popular culture, it is very important to understand it and study its dimensions as well as their influences upon society. Technology is a very salient manifestation of popular culture that has brought substantial changes to the world. Thus, we have to be aware of the effects and the potential effects that technology may have upon us. One type of technology is Facebook which is the most popular social network website in terms of the number of members and visitors. As a virtual society, Facebook is growing more and more popular day by day. In this article, Facebook, as a technological medium, is going to be measured and explained according to Marshall McLuhan's perspective of media and technology. Therefore, we will try to explain, in McLuhan's words, how Facebook is considered a "message" as well as a "cool" or "hot" medium. In addition, there will be an attempt to discerning the reasons why people are very attached to such a virtual social life
| Published by | Universitas Pamulang |
| Journal Name | Research in Social Sciences and Technology |
| Contact Phone | +6285214312040 |
| Contact Name | Eti Hayati |
| Contact Email | dosen01391@unpam.ac.id |
| Location | Kota tangerang selatan, Banten INDONESIA |
| Website | ressat| https://ressat.org/index.php/ressat| |
| ISSN | ISSN : -, EISSN : 24686891, DOI : 10.46303/ressat.05.02.7, |
| Core Subject | Education, |
| Meta Subject | Education, |
| Meta Desc | Office address of Editor-in-Chief: Yesilova Mah. Caldiran Cad. 29/11 Etimesgut-Ankara-Turkey-- E-ISSN registered office located at Den Haag Netherlands, 2496 NL,Netherlands |
| Penulis | Aldardasawi, Areen Fawwaz |
| Publisher Article | Research in Social Sciences and Technology- OpenED Network |
| Subtitle Article | Research in Social Sciences and Technology Vol 2 No 2 (2017): Research in Social Sciences and Technology |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | https://ressat.org/index.php/r… |
| DOI | https://doi.org/10.46303/ressat.02.… |
| DOI Number | DOI: 10.46303/ressat.02.02.3 |
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