Research aims: This paper focuses on the institutions that the ASEAN Economic Community (AEC) project will affect. By employing institutional logics theory, this study scrutinizes academics and business practitioners as institutions and the cultural context embedded within them. Methodology: A mixed method of newspaper data analysis and semi-structured interviews was used to obtain comprehensive data from both sources. Research findings: The findings suggest a definite orientation gap between business practitioners, associations, and academics-the three groups have less information and contributions compared with the government and association influences. This study concludes that more participation is needed from these institutions, which are currently feeling "victimized" and excluded by the project. Originality: The originality of this paper lies in its application of institutional logics to business perspectives within an Indonesian context. The framework offers a holistic approach to how people are institutionalized based on their macro-, meso-, and micro-environments. Managerial implications in the Southeast Asian context: There has been a lack of communication and coordination amongst these institutions. Therefore, this study guides the related institutions and helps them to map their roles in enhancing the AEC project. Research limitations and recommendations: This research has two limitations: 1) the lack of literature in this field, and 2) and the difficulty in accessing information from the government institutions. The paper offers avenues for further research: additional variables regarding Indonesian norms and values as well as a method for extending the research to other ASEAN members.

Published by Universitas Indonesia
Journal Name The South East Asian Journal of Management
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Location Kota depok, Jawa barat INDONESIA
Website tseajm| http://journal.ui.ac.id/index.php/tseajm|
ISSN ISSN : 19781989, EISSN : 23556641, DOI : 10.21002,
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Meta DescThe South East Asian Journal of Management Aim and Scope The South East Asian Journal of Management (SEAM) aims to present the latest thinking and research that test, extends, or builds management theory and contributes to management practice. Contents of the Journal will be of interest to management teachers, student and researchers as well as to practicing managers and material will be analytical rather than descriptive. Whilst a major focus of the journal is on the Asian countries and management issues connected with it, increasingly, global concerns and conceptual topics will be covered. The Journal does not take a narrow view of business and management and will publish in other disciplines if they contribute significantly to problems considered by managers and researchers. To be published in SEAM, a manuscript must make strong empirical and theoretical contributions and highlight the significance of those contributions to the management field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks while empirically examining issues with high importance for management theory and practice.
PenulisMarko S Hermawan , Lena Choong
Publisher ArticleDepartment of Management, Faculty of Economics and Business, Universitas Indonesia
Subtitle Article The South East Asian Journal of Management Vol 12, No 2 (2018): October 2018
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