Penelitian ini bertujuan untuk mengetahui kecenderungan penggunaan merek kartu seluler prabayar GSM dikalangan mahasiswa. Kartu yang diamati (AS, SIMPATI, TRI, IM3, MENTARI dan XL). Data yang digunakan berupa data primer dengan jumlah sampel diambil 87 mahasiswa. Data disederhanakan dengan analisis biplot. Hasil analisis menunjukkan bahwa kartu IM3 mempunyai keunggulan pada bonus yang diberikan menarik dan voucher isi ulang yang murah. MENTARI unggul pada tarif SMS yang murah dan TRI unggul pada undian yang banyak. Kartu AS dan SIMPATI cenderung unggul pada biaya percakapan dan SMS yang murah. Kartu AS lebih cenderung diminati mahasiswa. Merek kartu XL Lebih unggul pada jaringan sinyal kuat, harga perdana murah, tempat penjualan dan pusat pelayanan mudah ditemui, jangkauannya luas, dan iklan yang menarik. Tetapi kartu XL kurang digunakan mahasiswa Fakultas Pertanian Unsrat.This study aims to find out trend of using the card brands GSM prepaid cell among the students. Cards are observed (AS, SIMPATI, TRI, IM3, MENTARI and XL). The data used in the form primary data by the number of samples drawn 87 students. Data analysis simplified by biplot. The analysis showed that IM3 card has advantages in The bonus given interesting and refill vouchers are cheap. MENTARI excel at SMS prices are cheaper and TRI excel in the lottery that much. AS Card and SIMPATI tend to excel at the cost of conversation and SMS are cheap. AS Card is more likely to interest students. XL card brand is excel to the network signal is strong, cheaper initial price, points of sale and service centers easily found, a broad reach and compelling ad. But the cards are used less XL Faculty of Agriculture Unsrat.

Published by Universitas Sam Ratulangi
Journal Name Jurnal MIPA
Contact Phone+628124757878
Contact Name Verna A. Suoth
Contact Email vernaalbert@gmail.com
Location Kota manado, Sulawesi utara INDONESIA
Website jmuo| https://ejournal.unsrat.ac.id/index.php/jmuo|
ISSN ISSN : -, EISSN : 23023899, DOI : https://doi.org/10.35799/jmuo.10.2.2021.33592,
Core Subject Science, Education,
Meta Subject Biochemistry, Genetics & Molecular Biology, Chemistry, Mathematics, Physics,
Meta DescJurnal MIPA menjadi sarana publikasi bagi akademisi dan peneliti. Jurnal MIPA mempublikasikan artikel hasil penelitian di bidang : Matematika Fisika Biologi Kimia
PenulisGugutu, Muliyati , Hatidja, Djoni , Langi, Yohanes A. R.
Publisher ArticleSam Ratulangi University
Subtitle Article Jurnal MIPA Vol 2, No 1 (2013)
Scholar Googlehttp://scholar.google.com/scholar?q=%2Bintitle%3A&…
View Articlehttps://ejournal.unsrat.ac.id/…
DOIhttps://doi.org/10.35799/jm.2.1.201…
DOI Number DOI: 10.35799/jm.2.1.2013.746
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