This study aims to determine the effect of customer value and customer experience to customer satisfaction and loyalty PT Meratus. The population in this study are customers of PT Meratus by the number of 80 customers. Methods of data collection is done by providing a list of questions or the questionnaire respondents who are customers of PT Meratus, where questionnaires were distributed to such subscribers. This study uses data analysis tool which Partial Least Square (PLS), then this study using structural equation modeling analysis method or path analysis to determine the causal relationship between the latent variables contained in the structural equation. While testing the hypothesis tested boost strap resampling method developed by Geisser and Stone. Statistical test used statistical test t or t test, with statistical hypothesis. The tools used in processing the data using PLS Smart program. The results of this study indicate that 1) customer experience influence positive and significant to customer satisfaction, 2)) customer experience influence positive and significant customer loyalty, 3) customer value effect on positive and significant to customer satisfaction, 4) customer value effect positive but are not with significant customer loyalty, 5) customer satisfaction and significant positive effect on customer loyalty.
| Published by | STIE AAS Surakarta |
| Journal Name | International Journal of Economics, Business and Accounting Research (IJEBAR) |
| Contact Phone | +6281230431443 |
| Contact Name | Dewi Muliasari |
| Contact Email | - |
| Location | Kota surakarta, Jawa tengah INDONESIA |
| Website | IJEBAR| https://jurnal.stie-aas.ac.id/index.php/IJEBAR| |
| ISSN | ISSN : 26224771, EISSN : 26141280, DOI : 10.29040/ijebar.v3i03, |
| Core Subject | Economy, |
| Meta Subject | Economics, Econometrics & Finance, |
| Meta Desc | International Journal of Economics, Business, and Accounting Research (IJEBAR) is a peer-reviewed, open access international scientific journal dedicated for rapid publication of high-quality original research articles as well as review articles in all areas of Economics, Business and Accounting. |
| Penulis | M, Hasfar , Militina, Theresia , Achmad, Gusti Norlitaria |
| Publisher Article | LPPM STIE AAS Surakarta |
| Subtitle Article | International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 01 (2020): IJEBAR, VOL. 04 ISSUE 01, MARCH 2020 |
| Scholar Google | http://scholar.google.com/scholar?q=%2Bintitle%3A&… |
| View Article | https://jurnal.stie-aas.ac.id/… |
| DOI | https://doi.org/10.29040/ijebar.v4i… |
| DOI Number | DOI: 10.29040/ijebar.v4i01.909 |
| Download Article [1] | https://jurnal.stie-aas.ac.id/index.php/… |
| Download Article [2] |
Informasi yang terkait dengan EFFECT OF CUSTOMER VALUE AND CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION AND LOYALTY PT MERATUS SAMARINDA
Mass Effect Mass Effect: Andromeda The Twins Effect Mass Effect 3 Mass Effect (permainan video) Mass Effect Galaxy The Twins Effect II The Lazarus Effect (film 2015) Rain Effect The Butterjunk Effect The Butterfly Effect Chilling effect The Autumn Effect The Butterfly Effect (Heroes) Hard–easy effect The Warp Effect Hall effect sensor The First Step: Treasure Effect Efek lintas ras James while John had had had had had had had had had had had a better effect on the teacher Efek Jokowi Pengaruh Coandă Derren Brown SpongeBob SquarePants (musim 3) Kilau (mineralogi)