Swissveg

Swissveg
Predecessor	Swiss Reform Youth
Formation	August 1993, 08; 30 years ago
Founders	Renato Pichler, Andreas Läuffer
Purpose	Promotion of veganism and vegetarianism
Location	Winterthur, Switzerland;
Region	Switzerland
President and Managing Director	Renato Pichler
Vice-president	Marco Eberhard
Deputy Managing Director	Simone Fuhrmann
Website	www.swissveg.ch
Formerly called	Swiss Association for Vegetarianism

Swissveg, previously known as the Swiss Association for Vegetarianism (German: Schweizerische Vereinigung für Vegetarismus, SVV), is a Swiss association in the legal context of article 60ff of the Swiss civil code (SCC), where members are exclusively vegetarians. Swissveg runs campaigns, organizes events with the goal to reduce the consumption of animal products.^[2]

Organisation

The association has its registered office in Winterthur. The president is Renato Pichler, who is also on the board of EVU.^[3]

Swissveg is the biggest community in Switzerland for vegetarians and vegans.^{[citation needed]}

History

The association was founded on 8 August 1993 in Sennwald under the name of Schweizerische Vereinigung für Vegetarismus (SVV).^[1] On 3 March 2014 the name of the association was changed to Swissveg.^[1]

The association is an active member of the EVU and the International Vegetarian Union.^{[citation needed]} It is also associated with the organisation ProVeg in Germany.^{[citation needed]}

V-Label

Swissveg has, together with the EVU, developed the European Vegetarianism-Label V-Label. They control which products and services can use this label within Switzerland. Products with the V-label are available at all major groceries in Switzerland: For example in Migros^[4] and Coop (Switzerland).^[5] About 350 Swiss companies use the V-Label.^[6]

Events

A tour around the 2016 edition of Veganmania in Aarau

Swissveg annually organises several events, including vegetarian and vegan festivals. Veganmanias have been held since 2011. The 2016 edition in Aarau attracted 5,000 visitors, making it the largest of all vegan festivals in Switzerland. Previous editions were held in Winterthur, but due to a lack of space to accommodate the attendees, the organisation chose to move the festival to Aarau.^[7]^[8] In Gossau, St. Gallen, Veganmania was held first in 2017, then featuring 60 stands.^[9]

Day/Date	Title
Everyday	Meat-free day
Monday	Meatless Monday
Thursday	Vegi-Tag
September 5	Veganmania (Winterthur)^[10]
June 25	Veganmania (Aarau)^[11]^[12]
November 1	World Vegan Day
October 1	World Vegetarian Day