It is a popular tourist destination, both in its own right and as a gateway to Fraser Island, with a vehicle ferry frequently running to the Southern point of Fraser Island.
The town's name derives from the rainbow-coloured sand dunes surrounding the settlement. According to the legends of the Kabi people, the dunes were coloured when Yiningie, a spirit represented by a rainbow, plunged into the cliffs after doing battle with an evil tribesman.[5] Much of the sand colours stem from the rich content of minerals in the sand, such as rutile, ilmenite, zircon, and monazite. A black dune of ilmenite sands, overgrown by dune vegetation, can be found north west of the main town. This is currently being removed for sale in China with complete removal expected to take two years.[citation needed]
The Cooloola Section of the Great Sandy National Park borders the town to the south. A number of walking tracks through the national park depart from the southern outskirts of Rainbow Beach.[6] This includes the northern end point of the Cooloola Great Walk.[7]
By road, Rainbow Beach is located 75 kilometres (47 mi) from the Bruce Highway town of Gympie, and 239 kilometres (149 mi) from the Queensland state capital, Brisbane.
History
The town's war memorial commemorating those who died in the World War I and subsequent conflicts was refurbished in 1993 and is also located in Laurie Hanson Park.[8]
Rainbow Beach State School opened on 28 January 1986.[9]
The Anglican Church of the Good Shepherd opened on 15 September 1993. The church and hall were relocated from Yeronga in Brisbane in a 15-hour journey and re-erected in Rainbow Beach. The church had operated in Yeronga under the same name from 1958 to 1992.[10][11][12]
In the 2011 census, the locality of Rainbow Beach had a population of 1,103 people.[14]
In the 2016 census, the locality of Rainbow Beach had a population of 1,249 people.[15]
In the 2021 census, the locality of Rainbow Beach had a population of 1,220 people.[1]
Economy
The town's economy is now dominated by tourism, featuring quiet and idyllic holidays, fishing and retirement getaway. The town caters to beach-orientated holiday-makers with hotels, motels, and caravan parks. The town promotes itself as the "Gateway to Fraser Island" as vehicular ferries for Fraser Island depart from Inskip Point, north of town. Double Island Point, a popular destination amongst 4WD enthusiasts, is located east of town. It is also promoted as an eco-tourism destination.
Although it has a permanent population of about 1,000, about 70,000 visitors come to the town each year.[16]
Created as a means of driving tourism off-season, Rainbow Beach Family Fishing Classic & Expo has been a popular event for nearly 40 years.[citation needed]
^"Closed Churches". Anglican Church of Southern Queensland. Archived from the original on 3 April 2019. Retrieved 24 February 2019.{{cite web}}: CS1 maint: unfit URL (link)
^"Rainbow Beach Library". Public Libraries Connect. State Library of Queensland. 27 April 2017. Archived from the original on 31 January 2018. Retrieved 31 January 2018.