Miss Universe Indonesia (abbreviated as MUID) is a beauty pageant and organization that selects Indonesia's official representative for Miss Universe—one of the Big Four international beauty pageants.
From 1974 until 1983, Puteri Indonesia pageant who was owned by Andy Nurhayati Beauty institute Jakarta directorship was the national franchise holder of Indonesia to Miss Universe, wherein it was responsible for selecting the Indonesian women who would represent the Indonesia and compete at the annual Miss Universe pageant.[1] Under the institute, they have sent seven Indonesian representatives to the Miss Universe pageant in 1974–1977, 1980, and 1982–1983.[2]
Before Puteri Indonesia under PT Mustika Ratu Tbk., the Indonesia's representations were crowned by national pageants called Ratu Indonesia, Miss Indonesia, and Miss Jawa. Andy Nurhayati who owned Andi Beauty Institute Jakarta was the key person who took the franchise for Miss Universe in Indonesia. Began 1980s, the selection held in closed selection by her, since there was banning system from the government about beauty pageants.
Ratu Indonesia: This beauty event was first held in 1971 and transformed into Puteri Indonesia in the 4th year of implementation, 1975. It had a hiatus for 1 year in 1974 and was officially closed in 1978. During the program there were 3 main titles at Puteri Indonesia in that time: Puteri Indonesia as the Main Winner, Puteri Duta Indonesia as the 1st Runner-up, and Puteri Pariwisata Indonesia as the 2nd Runner-up. In 1992, Mrs. Mooryati Soedibyo began developing the Puteri Indonesia program and officially holds the license for Miss Universe and several other licenses.
Closed Selection: Andy Nurhayati, as the owner of the Miss Universe license and various world beauty pageants, began trying to carry out a closed selection program to send representatives to several beauty pageants such as Miss Universe. This is done through casting and around 5 winners are selected between 1978 and 1983.
Puteri Indonesia organization was still sending Indonesia's representative for Miss Universe in 1995 and 1996, however from 1997 until 2004, its winners were forced to withdraw from competing at the Miss Universe pageant by the decision of the former First Lady, Mrs. Tien Suharto.[3][4]Puteri Indonesia's winners were again sent to the Miss Universe after receiving support and permission from Megawati Soekarnoputri, the first-ever female president of Indonesia.[5][6][7] The pageant has been held consecutively every year, with the winner and the runner-ups sent to participate in international beauty pageants, from Artika Sari Devi who represented Indonesia at the Miss Universe 2005 in Thailand until Laksmi Shari De-Neefe Suardana who represented the country in 2022. Under Puteri Indonesia organization, 19 representatives have been sent to Miss Universe pageant in 1995–1996, 2005–2020 and 2022.[8]
In February 8, 2023, the Miss Universe franchise in Indonesia was officially granted to a new organizing body with Poppy Capella as its national director and Eldwen Wang [id] as its CEO and Communication Director,[9][10] paving the way for the creation of the new Miss Universe Indonesia Organization under PT. Capella Swastika Karya, Inc.[11][12][13] Under the new organization, a separate, standalone pageant is now responsible for the selection of the future Miss Universe Indonesia titleholders from 2023 onwards.[14][15][16] The press launch of the pageants in Nusa Dua, Bali was attended by the Miss Universe 2022R'Bonney Gabriel, 2nd runner-up and top 5 of Miss Universe 2022, Andreína Martínez and Gabriëla Dos Santos, respectively.[17][18]
On August 12, 2023, the Miss Universe Organization officially terminated their franchise contract with PT. Capella Swastika Karya and Capella after a sexual abuse scandal which happened at the Miss Universe Indonesia 2023 event. However, Fabiënne Nicole Groeneveld would still represent Indonesia in Miss Universe 2023.[19]
On July 18, 2024, it was announced that Indonesian actor and businessman Teuku Jordan Zacky [id] was appointed as the new national director for Miss Universe Indonesia pageant.[20]
Editions
The following is a list of Miss Universe Indonesia editions from its inception in 2023.
This is a list of Miss Universe Indonesia titleholders who have competed in the Miss Universe pageant since Miss Universe Indonesia's inception in 2023.
Groeneveld competed in Miss Universe under direct auspices of the Miss Universe Organization, as Poppy Capella, the license owner at the time, was dismissed for sexual harassment controversy before Groeneveld could compete.
This is a list of Indonesian titleholders who had competed in the Miss Universe pageant prior to Miss Universe Indonesia pageant's inception in 2023. Indonesia had competed 26 times, placed 8 times, and won several special awards, including Best in National Costume in 2007 and 2014; Popular Vote in 2009; Miss Photogenic in 2017; Miss Phoenix Smile in 2016; and Miss Clairol Herbal Essences in 1995.[23]
In 1982, Andi was one the 5 winners at Miss Indonesia 1982, as Miss World Indonesia. She competed at Miss World 1982 and was designated as Miss Universe Indonesia 1983 by Andi Beauty Institute Jakarta (as the national holder for Indonesia).
Swimsuit Score (71st) recorded by Miss Universe Incorporation LIVE program
In 1982, there are 5 winners who scheduled to represent Indonesia at international pageants. Sri was the main winner who represented Indonesia at Miss Universe 1982. She titled as Miss Universe Indonesia 1982, together with other titleholders.
After winning Gadis Teladan 1981 title nationally, Rosje Soeratman was designated as Miss Universe Indonesia 1981 but her trip to Miami, Florida, USA did not successfully run well. Her visa did not approve and another way she was reported she was being a victim of an accident.[citation needed]
Puteri Pariwisata Indonesia 1977 (2nd Runner-up at Puteri Indonesia 1977)
Unplaced
Swimsuit Score (57th) recorded by Miss Universe Incorporation LIVE program
There was no Puteri Indonesia contest, Nana was designated by Andi Beauty Institute Jakarta (as the national holder for Indonesia). She was placed as the 2nd Runner-up or in that moment called Puteri Pariwisata Pariwisata 1977 at Puteri Indonesia pageant.
Did not compete between 1978—1979: There is complete disagreement about Indonesia's delivery of beauty events from the government.
Best National Costume (Top 20) resumed by pageantopolis pageant media website
Winning Puteri Indonesia 1977, Siti was designated as Miss Universe Indonesia 1977 by Andi Beauty Institute Jakarta (as the national holder for Indonesia).
Juliarti was the youngest Indonesia's queen who competed at Miss Universe in the 16 years of age. In that moment she was a model who selected as the main title Puteri Indonesia 1976 for Miss Universe.
The Ratu Indonesia 1973 — winner who also represented Indonesia at Miss Asia Pacific 1974, Queen of the Pacific 1974, and Miss International 1974 before competing at Miss Universe 1975. Lydia also was designated as Miss Universe Indonesia 1974 by Andi Beauty Institute Jakarta (as the national holder for Indonesia), since in 1975 there was no specific contest to Miss Universe.
After winning Mojang Bandung 1973, in 1974 Nia was designated as Miss Universe Indonesia 1974 by Andi Beauty Institute Jakarta (as the national holder for Indonesia). She also received the award from Indonesian World Records Museum as the Beauty Pioneer who competed in Miss Universe competition. Nia competed at Ratu Indonesia 1973, represented Jawa Barat at the pageant and won Miss Congeniality award.
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