Iamsound (stylized IAMSOUND; formerly Iamsound Records) is an American entertainment company based in Los Angeles and founded by Niki Roberton. Iamsound comprises a creative and marketing studio,[1] visual artist management firm, and independent record label.[2]
Record label
Iamsound launched as a record label in 2007, and released albums from artists including Florence and the Machine, Charli XCX,[3]Lord Huron,[4][5]Banks, and Salem. The label also promoted the group MS MR and released its single "Hurricane",[6] though the group's album Secondhand Rapture eventually came out via Columbia Records.[7] It later expanded into visual artist management and running a creative studio.[citation needed] In 2010, the label released a series of vinyl and digital singles called the L.A. Collection, featuring Los Angeles-based musicians through a singles club.[8] In 2019, they signed artist Mk.gee.[9]
They created a concert series titled "Artist Connect" with Pitchfork for American automobile brand Ford in 2014.[11]
Iamsound's creative and marketing studio won a 2019 Clio Gold Music award for its Spotify In-House "Billie Eilish Experience" event.[12] The company also partnered with Dropbox and Getty to present "Bridge-s" at the Getty Center Museum from November 16–17, 2019 for Solange.[13][14]