Eisenberg's Sandwich Shop
Eisenberg's Sandwich Shop is a New York City lunch counter established in the Flatiron District in 1928. HistoryIn 1928, Charles Schwadron and Rubin Pulver opened a diner in a newly erected building across the street from the landmark Flatiron Building.[1] The next year, they sold the restaurant to Monus Eisenberg, who renamed the establishment, and whose family would continue to operate it until 1979.[2] For several years, Eisenberg's was owned by Louie Weisberg, who sold the business to Steve Oh in 1988.[3] In 2006, Oh sold the business to one of his regular customers, Josh Konecky, who had never run a restaurant before but was passionate about preserving the neighborhood fixture.[4][3] In 2018, facing rising rents, Konecky sold Eisenberg's to hotel executive Warren Chiu.[5] In 2021, the doors were closed after Chiu allegedly failed to pay rent, but it reopened under new ownership in 2022, along with a name change back to S&P Lunch (Chiu having retained rights to the Eisenberg's name).[6][4][7] S&P Lunch is owned by Eric Finkelstein and Matt Ross, who also own Court Street Grocers, a local sandwich shop chain.[7] RestaurantThe restaurant's narrow interior features an original 40 feet (12 m) long counter and swiveling, vinyl-covered stools.[7][4] In about 2005, a back room was added, expanding the seating capacity to 62.[2] The menu highlights sandwiches, along with Jewish classics and breakfast items.[6][8] Classic sandwiches include tuna salad, meatloaf and pastrami, along with throwbacks like olive and cream cheese.[8][9] In 2017, Grub Street proclaimed Eisenberg's egg cream to be one of the best in New York.[10] References
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