Perang kopi

Starbucks Coffee Shop

Perang kopi adalah berbagai pergerakan pemasaran lewat kedai-kedai kopi untuk meningkatkan saham pasar merek. Di Amerika Serikat, perang tersebut saat ini melibatkan Dunkin' Donuts,^[1] Starbucks,^[1] Second Cup, Tim Hortons, McDonald's,^[2] Burger King^[2] dan yang paling terkini McCafé yang bermula di Australia.

Lihat pula

Referensi

^ ^a ^b Hughes, Jennifer (20 November 2012). "The Coffee Wars Continue". National Real Estate Investor. Diakses tanggal 12 April 2013.
^ ^a ^b Hill, Chris (13 February 2013). "1 New Player In The Coffee Wars". Motley Fools. Diakses tanggal 12 April 2013.

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