This paper investigates the price effect to the charging demand coming from electric vehicles and then evaluates the performance of a pre-reservation mechanism using the real-life demand patterns. On the charging network in Jeju city, the occupancy rates for 3 price groups, namely, free, medium-price, and expensive chargers, are separated almost evenly by about 9.0 %, while a set of chargers dominates the charging demand during hot hours. The virtual pre-reservation scheme matches electric vehicles to a time slot of a charger so as not only to avoid intolerable waiting time in charging stations systematically but also to increase the revenue of service providers, taking into account both bidding levels specified by electric vehicles and preference criteria defined by chargers. The performance analysis results obtained by prototype implementation show that the proposed pre-reservation mechanism improves the revenue of service providers by up to 9.5 % and 42.9 %, compared with the legacy FCFS and reservation-less walk-in schemes for the given performance parameter sets.