After the first renovation of the stadium in 2010, its naming rights was handed over to the Dainihon Jochugiku Company (大日本除虫菊株式会社, Kincho) for 36 million yen a year for eight years. Thus, the stadium became the "Kincho Stadium (キンチョウスタジアム)". Kincho also became the shirt sponsor for Cerezo Osaka.
In 2021, after another renovation, the stadium was renamed to "Yodoko Sakura Stadium (ヨドコウ桜スタジアム)" after the Yodogawa Steel Works (株式会社淀川製鋼所), which signed a comprehensive partnership agreement with Cerezo Osaka.