The Pittsburgh landmarks available in the program include Rick Sebak, Dippy, and Primanti Brothers sandwiches. As part of the celebration of Rick Sebak's 25th year WQED, the PBS station worked with the owners of at Yinztagram to expand the offerings of Rick Sebak photos.[2] The programmers are always taking requests for new landmarks.[3]
The creator of the program, Matthew Pegula, is a programmer for Deeplocal, a Sharpsburgcreative technology agency; he is a self-proclaimed "distant relative" of multibillionaire Terry Pegula.[4] Pegula began the project after his friend Drew Von Arx made jokes about Instagram and the possibility of adding Pittsburgh landmarks.[5][6]
There he is, like Lewis Carroll's ubiquitous Cheshire cat, grinning from huge bales of hops from the East End Brewing Co., lurking in a studio portrait of a guy and his cat or hurtling into the space between Mitt Romney's gesturing hands
