YMI Jeans

YMI
Founded2000
FoundersDavid Vered
Michael Godigian
Moshe Zaga
HeadquartersLos Angeles, California, U.S.
Websitewww.ymijeans.com

YMI Jeans is an American company which manufactures denim jeans. The company is based in Los Angeles, and was founded in 2000 by David Vered, Michael Godigian and Moshe Zaga.[1]

In 2010, the company inaugurated its new headquarters and distribution center in Los Angeles.[2] In 2012, YMI began manufacturing levanta cola jeans, which enhance the buttocks. These are designed for Latina women, and are promoted with the slogan "Wanna Betta Butt?"[3] YMI also makes "Hyper Flex" jeans, "made out of high-stretch fabric for the athleisure market."[4] In 2016, YMI Jeans launched the WannaBettaShape to shape the waist and stomach.[5] In 2022, Hocus Pocus 2's Juju Brenner became the brand's new ambassador.[6]

References

  1. ^ "About Us". YMI. Retrieved 14 September 2015.
  2. ^ "YMI Opens New Distribution Center, Headquarters". www.apparelnews.net. 22 October 2010. Retrieved 2024-02-13.
  3. ^ Rojas, Leslie Berestein (21 March 2016). "Booty-lifting 'levanta cola' jeans go mainstream". KPCC. Retrieved 12 June 2016.
  4. ^ Asch, Andrew; Belgum, Deborah (7 April 2016). "Majors Market Buzzing". California Apparel News. Retrieved 12 June 2016.
  5. ^ Grigoryants, Olga (2016-04-08). "Rear-Shaping Jeans Maker to Butt Into New Line". Los Angeles Business Journal. Retrieved 2024-02-13.
  6. ^ Claudio, Andre (2022-08-18). "YMI Jeans Teams with 'Hocus Pocus 2' Actress Juju Brener". Sourcing Journal. Retrieved 2024-02-13.


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