XHPBCQ was awarded in the IFT-4 radio auction of 2017 for 86.5 million pesos and was the most expensive single station in the entire auction.[3] It came on air by 2019 and simulcast the Alfa pop format from XHFAJ-FM 91.3 in Mexico City.
Grupo Radio Centro initiated a process to sell 10 stations outside Mexico City, including XHPBCQ, in 2020. In October 2021, the Federal Telecommunications Institute approved the transfer of XHPBCQ and Promotora de Éxitos to Rafael Aguirre and his company, La Mera en Playa, S.A. de C.V.[4]
In May 2022, XHCCQ/XECCQ 91.5/630 was relaunched under Audiorama's La Bestia Grupera brand, and La Z moved from XHCCQ to XHPBCQ.
^Canché, Pedro (February 20, 2017). "Banda FM de Cancún, la estación mas cara de QRoo" [Cancún FM band, the most expensive station in Quintana Roo]. Pedro Canché Noticias (in Spanish). Retrieved September 2, 2020.
