Woman card

"Sex card" redirects here. For the also so-called advertising cards, see tart card.

The "woman card" is a metaphor referring to the exploitation of one's female identity for rhetorical gain. A person who employs this tactic is said to be "playing the woman card". Variant usages are "sex card" and "gender card".

Meaning

The term denotes a woman's mention of her gender to gain advantage in a discussion[1] or a claim of another's sexism or misogyny intended to garner support from third parties.[2] Miranda Devine has stated that "[p]laying the gender card is the pathetic last refuge of incompetents and everyone in the real world knows it".[3] Others have argued that an accusation of "playing the woman card" may be used to dismiss real problems and to undermine the credibility of the person so accused.[4]

Politics

Accusations of playing the woman card often occur in politics and elections. In 2012, Australian Prime Minister Julia Gillard made a speech in the Australian Parliament accusing Opposition leader Tony Abbott of misogyny.[4] Gillard's speech received international attention and was widely praised,[5][6][7] including, reportedly, by a number of foreign political leaders including François Hollande,[8] Barack Obama,[9][10] and Hillary Clinton.[11] Some local commentators (predominantly conservative), however, accused Gillard of playing the gender card.[12][13][3]

In the 2008 Democratic Party presidential primaries former President of the United States Bill Clinton was viewed to have played the gender card in order to garner support for his wife Hillary[14] and likewise accused Barack Obama of using the race card against them.[15] During the 2016 United States presidential election campaign, Republican Party nominee Donald Trump accused his rival, the Democratic Party's Hillary Clinton of playing the woman card stating she was "constantly playing the woman card. It's the only way she may get elected."[16] Clinton responded, stating "if fighting for women's healthcare and paid family leave and equal pay is playing the woman card, then deal me in".[17] Afterwards, Clinton's campaign started to issue plastic cards which said "Woman Card" based on the Metrocard from New York City, to donors who gave at least $5 to her campaign.[18] The plan was viewed as a marketing success and a backfire from Trump, as it earned Clinton $2.4 million.[19]

During the 2017 French presidential election, Front National candidate Marine Le Pen was viewed as using her gender to soften views of the Front National, as well as through modernization of the party's image.[20][21] Le Pen's candidacy was also cited as an example where feminists who claim they vote for candidates because they are female, refused to do so.[22]

See also

References

  1. ^ Eichler, Leah (9 September 2011). "Playing the sex card to get ahead". The Globe and Mail. Canada. Retrieved May 18, 2017.
  2. ^ "Clinton on gender: 'I'm not exploiting anything'". CNN. November 15, 2007. Archived from the original on November 17, 2007. Retrieved May 18, 2017.
  3. ^ a b Devine, Miranda. "Gender card is a loser for Gillard". Daily Telegraph. Retrieved May 18, 2017.
  4. ^ a b Worth, Anna; Augoustinos, Martha; Hastie, Brianne (February 2016). ""Playing the gender card": Media representations of Julia Gillard's sexism and misogyny speech". Feminism & Psychology. 26 (1): 52–72. doi:10.1177/0959353515605544. S2CID 146555210.
  5. ^ Women's Politics. "Julia Gillard's blistering attack on sexism was her best card". The Daily Telegraph. London. Archived from the original on October 10, 2012. Retrieved June 19, 2017.
  6. ^ Angynl, Chloe (October 9, 2010). "It's good to see Julia Gillard tackle sexism head-on". The Guardian. Retrieved October 11, 2012.
  7. ^ Lester, Amelia (October 9, 2012). "Ladylike: Julia Gillard's Misogyny Speech". The New Yorker. Retrieved January 20, 2013.
  8. ^ World leaders praise Gillard sexism speech at ASEM, AustralianTimes.co.uk, November 8, 2012, archived from the original on October 21, 2013, retrieved October 21, 2013.
  9. ^ Coorey, Phillip (November 10, 2012). "Now it's Obama's turn to praise Gillard speech". The Sydney Morning Herald. Fairfax Media. Retrieved October 21, 2013.
  10. ^ Grattan, Michelle (November 10, 2012). "Obama aware of misogyny speech". The Sydney Morning Herald. Fairfax Media.
  11. ^ Ferguson, Sarah (June 16, 2014). "Hillary Clinton says 'no place for sexism in politics'". Australian Broadcasting Corporation.
  12. ^ Federal Politics (October 10, 2012). "Gillard reveals true nature in playing gender card". Sydney Morning Herald. Retrieved June 19, 2017.
  13. ^ "Gender card backfires for Julia Gillard". The Australian. Retrieved May 18, 2017.
  14. ^ Dowd, Maureen (January 9, 2008). "Can Hillary Cry Her Way Back to the White House?". The New York Times. Retrieved June 10, 2017.
  15. ^ "Bill Clinton: Obama camp 'played the race card on me'". CNN. April 22, 2008. Archived from the original on April 23, 2008. Retrieved May 18, 2017.
  16. ^ "Trump: Hillary Clinton 'constantly playing the woman card'". The Guardian. 3 January 2016. Retrieved May 18, 2017.
  17. ^ Careers (April 12, 2016). "Hillary Clinton on 'playing the gender card'". Business Insider. Retrieved May 18, 2017.
  18. ^ "Hillary Clinton's Campaign Is Now Issuing Actual 'Woman Cards'". Fortune.com. Retrieved May 18, 2017.
  19. ^ "Hillary Clinton and the 'woman card'". Al Jazeera English. Retrieved May 18, 2017.
  20. ^ "Why Marine Le Pen Finally Decided To Run As A Woman". Buzzfeed News. 20 April 2017. Retrieved May 18, 2017.
  21. ^ "The woman card". The News. May 4, 2017. Retrieved May 18, 2017.
  22. ^ Read. "By their own logic, feminists should support Marine Le Pen". The Spectator. Retrieved May 18, 2017.