Wipro Consumer Care and Lighting (WCCLG) caters to the fast-moving consumer goods (FMCG) segment dealing in personal care, home care, lighting and seating. Established as Western India Vegetable Products in 1945,[6] its first product was vegetable oil, later sold under the brand name "Sunflower Vanaspati." Later the company also launched laundry bars under the brand name "787". It has gone on to sell personal care products like Santoor, Chandrika, Aramusk and Yardley,[7][8] which are its toilet soap brands.[8] It also owns the Wipro Safewash, Softouch, Maxkleen and Giffy range of home care products.[9] The firm also sells lighting products that include Garnet LED lights.[10] and Smartlite CFL.[11] Santoor is among the largest selling soap brands in South India.[12][13][7]
In 2023, Wipro Consumer Care and Lighting reached the milestone of ₹10,000 crore (US$1.2 billion) in revenue.[14]
In September 2019, Wipro Consumer Care and Lighting launched Wipro Consumer Care Ventures, a venture fund to invest in startups in India and Southeast Asia.[28] The company has invested in 7 companies in India including a few D2C brands.[29] In March 2022, Consumer Care Ventures invested in a Singapore-based VC fund.[30]
Wipro Infrastructure Engineering (WIN)
Wipro Infrastructure Engineering is the hydraulics business division of the firm and has been in the business of manufacturing hydraulic cylinders, truck cylinders, and their components since being established in 1976 as part of Wipro. It also includes the company's industrial water treatment business.[31] This division delivers hydraulic cylinders to international OEMs .[32]
In 2006, Sweden-based Hydrauto Group AB was acquired by Hydraulics business for ₹142.6 crore.[33]
In 2011 acquired Brazil-based hydraulic cylinder manufacturer RKM Equipamentos Hidraulicos.[34] In the same year entered a joint venture with Kawasaki Precision Machinery Pvt. Ltd. to manufacture hydraulic pumps for excavators in 2011.[35][36]
In 2016 the business acquired Israel-based Gijon HR in Aerospace business.[38] In 2021, the Aerospace business set up a new manufacturing facility in Bengaluru.[39]
Wipro 3D, which is also a part of Wipro Infrastructure Engineering, is India's largest fully integrated metal additive manufacturing facility.[41]
In 2018, WIN set up Industrial Automation business as a new venture. The business acquired Incite Cam's automation business in 2019 [42] In 2020 the business acquired Pune-based Precision Automation and Robotics India (PARI).[43]
Social initiatives
In 2020, during the pandemic, Wipro Enterprises along with Wipro Limited and the Azim Premji Foundation committed Rs 1,125 crore to tackle the coronavirus crisis.[44]
Wipro Enterprises’ Santoor Scholarship Program contributes to girl education among the underprivileged in Karnataka, Telangana and Andhra Pradesh.[45]
Wipro Cares is the social contribution arm of Wipro Enterprises.[46] It is engaged in areas such as education, primary healthcare, environment and disaster rehabilitation.[47]
Awards and recognition
In 2010, Wipro Lighting won Design for Asia award in the product design category for its LED streetlights.[48]
In 2016, Wipro Lighting won India Design Mark for Certified Excellence in Product Design.[49]
In 2017, Wipro Lighting won International Diamond Prize for Excellence in Quality by European Society of Quality Research.[50] In the same year, it won, Red Dot Design award for outstanding design, Global SSL Showcase Top100, India Design Mark for certified excellence in Product Design, and Frost & Sullivan award for LED lighting visionary innovation leadership.[51]
In 2019, Wipro 3D won Frost & Sullivan Automotive Additive Engineering and Manufacturing award[52]
