On May 21, 2014, Urban posted "The Fermi Paradox", a post that became extremely popular.[5][6] A 2016 Ted Talk by Urban on procrastination, based on concepts from the blog, had garnered over 70 million views by March 2024.[7] A post on the blog about Elon Musk and Neuralink was produced with involvement from Musk himself.[8]
In 2019, Marie Boran of The Irish Times summarized the website as a collection of "lengthy, thoughtful and well-written blog posts", praising them for being an "accessible and entertaining primer on human nature".[9]
In 2023, Urban published What's Our Problem?: A Self-Help Book for Societies, analyzing what Urban sees as the major problems with politics as a whole. The book was endorsed by Elon Musk on Twitter.[10]