WXWX

WXWX
Broadcast areaBooneville, Mississippi
Fulton, Mississippi
Tupelo, Mississippi
Frequency96.3 MHz
BrandingWild 96.3
Programming
FormatTop 40 (CHR)
Ownership
Owner
  • Mike Brandt
  • (Southern Broadcasting LLC)
History
First air date
2008[1]
Technical information[2]
Licensing authority
FCC
Facility ID171032
ClassA
ERP3,900 watts
HAAT125 meters (410 ft)
Transmitter coordinates
34°24′33″N 88°32′24″W / 34.40917°N 88.54000°W / 34.40917; -88.54000
Links
Public license information

WXWX 1 (96.3 FM) is a radio station licensed to the town of Marietta, Mississippi and owned by Mike Brandt, through licensee Southern Broadcasting LLC.[3] It features a Top 40 (CHR) format known as Wild 96.3. The previous programming was a simulcast arrangement with country-formatted WADI, but the two stations have different owners and have coverage areas which overlap.

History

WXWX began broadcasting in 2008, and aired a sports format, as an affiliate of ESPN Radio.[1][4] In summer 2016, the station dropped its sports format.[4] It later adopted an alternative rock format, simulcasting "I96" WIVG in Tunica, Mississippi.[5]

As of November 25, 2022, the station flipped to Top 40/CHR as "Wild 96.3".[6]

References

  1. ^ a b Broadcasting & Cable Yearbook 2010, Broadcasting & Cable, 2010. p. D-317. Retrieved May 3, 2019.
  2. ^ "Facility Technical Data for WXWX". Licensing and Management System. Federal Communications Commission.
  3. ^ "WXWX - FM Station Profile - FCC Public Inspection Files". Publicfiles.fcc.gov. Retrieved 28 February 2019.
  4. ^ a b "Massive Tupalo Shakeup Takes Place", Radio Insight. August 14, 2016. Retrieved May 3, 2019.
  5. ^ "Eagle Radio Group to LMA Tupelo Pair", Radio Insight. August 14, 2016. Retrieved May 3, 2019.
  6. ^ "Multiple Format Changes In Northeastern Mississippi - RadioInsight". 2022-11-25. Retrieved 2022-11-25.


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