en WSRW (AM)

WSRW
Hillsboro, Ohio;
Broadcast area	Hillsboro; Wilmington; Chillicothe; Washington Court House
Frequency	1590 kHz (HD Radio)
Branding	WSRW 101.5
Programming
Format	Classic hits
Affiliations	Cincinnati Bengals Radio Network; Premiere Radio Networks; Ohio State Sports Network
Ownership
Owner	iHeartMedia, Inc.; (iHM Licenses, LLC);
Sister stations	WBEX, WCHI, WCHO, WCHO-FM, WKKJ, WQLX
History
First air date	July 17, 1956
Call sign meaning	Serena Rose Winslow, daughter of station founder David Winslow
Technical information
Licensing authority	FCC
Facility ID	65700
Class	D
Power	500 watts day; 25 watts night
Transmitter coordinates	39°09′58″N 83°36′25″W / 39.16611°N 83.60694°W
Translator(s)	101.5 W268CC (Hillsboro)
Links
Public license information	Public file; LMS;
Webcast	Listen live (via iHeartRadio)
Website	wsrw.iheart.com

WSRW (1590 AM) is a radio station broadcasting a classic hits format. Licensed to Hillsboro, Ohio, United States, WSRW is branded as "WSRW 101.5," utilizing the frequency of their FM translator, W268CC (101.5 FM), also licensed to Hillsboro. WSRW, also known as The Highland Broadcasting Company, was owned and operated by Thomas and Susan Archibald for over 43 years, and eventually sold in 2000. The station is currently owned by iHeartMedia, Inc. and features programming from their Premium Choice network and Premiere Radio Networks.^[2]^[3]

Prior to December 26, 2015, WSRW operated as a full-time simulcast of WCHO-FM as "Buckeye Country 105.5."

Willard Parr - then a sergeant with the Hillsboro police department - joined WSRW as it was still being built in January 1956, and was the first voice heard as the station began broadcasting that July 17.^[4]

Cleveland-area radio broadcaster Chuck Collier, a Hillsboro native, began his broadcast career at WSRW.^[5] Collier later voice-tracked for WSRW's previous classic country format before his death in October 2011.