In 1989, Henry Hinton started New East Communications of Greenville, North Carolina. The company's stations were WGPM 94.3, WCZI and WKQT. WKQT was sold in 1996.[3] In 2003, Archway Broadcasting Group, LLC, bought WGPM and WCZI and announced its acquisition of four Greenville market stations--WRHT, WCBZ, WNBR and WZBR—from Eastern North Carolina Broadcasting Company, Inc for $6.5 Million.[4]
This station was once called WRQR. Later, with the letters WWGL, together with WWEA (formerly WNBR), this was a country music station as "Eagle 94". Then WWEA became WWHA and WWGL became WWNK. The stations were "Hank FM". Inner Banks Media LLC Bought WWHA and WWNK as part of a cluster of stations from Archway for $4.5 million in March 2007.[5] WWHA and WWNK were hot adult contemporary for a short time before switching to new letters and separate formats. WTIB moved to 103.7 FM on March 15, 2010, with WRHD taking the 94.3 frequency.[1][6]
On August 11, 2014, WRHD flipped to sports talk as 94.3 The Game.[7]
On February 19, 2019, WRHD-HD2 changed their format from urban adult contemporary to a simulcast of oldies-formatted WNBU 94.1 FM Oriental, branded as "Groovin' Oldies 94.1 & 97.9".[9]